It's about new idea "grab-a-nurse" in Singapore. so In this assignment,we have to write narratively, what a new business plan to accomplish, including Executive Summary, Mission Statement, Industry analysis, Company Background, Product Description, Marketing Plan, Customer and value proposition, Competitor Analysis, SWOT analysis, Operation plans, Financial planning, Timeline, Risk and strategic options. Text books and academic articles only to be used for referencing. e.g Harvard referencing style - Lewicki, R., Barry, B., Saunders, D. and Mintoin, J. (2003). Negotiation. 4th ed. New York: McGraw-Hill.