Assignment title: Information
Harvey Nichols recently announced it will be opening a new store in partnership with Qatari business group, Saleh Al Hamad Al Mana, in the Doha Festival City shopping area. This will be Harvey Nichols’ eighth international store. (Mintel 9.12.14)As a marketing consultant for Harvey Nichols, you have been asked to write a report on the proposed international marketing development for the company and recommend the market for their ninth international store.Based on your critical analysis of the company and its marketing environment, assess the strategic options available for Harvey Nichols to further develop its international presence. Recommend with justification Harvey Nichols’ strategy for international growth, identifying and recommending the market for its 9th international store. Also discuss appropriate market entry modes and the marketing mix for the proposed market.