Assessment: (1500 words ) The Consumer Journal Report requires you to analyse the internal and external factors influencing the consumer decision-making process for a major purchase – e.g. a car or a holiday. Your analysis MUST be based on reality, that is, you are required to research this topic with someone who has recently made such a decision. The assignment should be in report format. It is important to be analytical and NOT descriptive, demonstrating an understanding of which theories were at play in this purchase situation. Marking Criteria • Description of Internal Influences (Perception, Learning, Motivation, Personality & Attitude) • Description of External Influences (Group Influence, Culture) • Analysis and demonstration of understanding • Report format, presentation and referencing Overall impression of excellence