Assignment title: Information


You are currently an employee of a large manufacturer of cereals. You have been asked by your boss to write a proposal on the prospects of introducing a new healthy on the go cereal product to the market. How would you conduct research to find out whether introducing a new cereal product is beneficial for the organization? Write a proposal for conducting research about this.Proposal Presentation • Executive summary • Table of contents • Introduction • Literature Review • Research Question- State research questions and objectives • Methodology- What is your methodology? (Put 5-7 questions for this) How do you propose to collect data to answer the question? Qualitative or Quantitative? Sample size? (Data collection, sample size, etc) • Analysis- How will your data be analysed? • Conclusion • ReferencesFor each of the above sections of your proposal you need to justify your selections for the proposed research. For example- Why have you selected to choose qualitative research data collection techniques rather than quantitative or why have you selected to use both?