This is an individual assignment and students should undertake a literature review on a chosen marketing or a related business issue. According to your recommended text book by Hair et al. (2013), a literature review is a comprehensive examination of available information that is related to your research topic. After conducting a literature review, you should write an essay of 1600 words. For this purpose, you are required to select a research topic that you are interested in investigating. While selecting a topic, please consider the following:1.It may be related to your major in your degree programme.2.It may be useful to your second assignment (a business research proposal, which consists of a section on literature review). 3.It may be useful to your current position or job responsibility.