Assignment title: Information


Tesla Motor Inc. recently introduced energy efficient, battery powered electric vehicles in the USA and in some of the EU countries. The CEO aims to enter in the Australian market with a promotional budget of US$1 billion for a projected sales of 20,000 units of Tesla vehicles in its first year of entry in Australia. As a Tesla Marketing Manager, prepare a "marketing plan" for the Australian market for 2016-2017. report format 2600 words Executive summary (four paragraphs or one page summarizing the whole report) - Background (briefly write about the company, products, visions and mission, and current marketing objectives) - Situation analysis (market summary including market demography and demand analysis, marketing environment/SWOT analysis, current competition, product and competitors' marketing promotional budget and sales analysis, target market and market positioning analysis) - Marketing promotion objectives and strategies for 2016-2017 - Media and budget allocation for 2016-2017 - Conclusion, correct writing style & format, expression & language, citations & references etc APA rffrencing. 20 refreneces 5 peer rewied