Assessment Information Subject Code: Subject Name: Assessment Title: Length: Total Marks Submission: Due Date: GB500 Business Perspectives Individual Case Study Analysis Report 1500 words (+/- 10% allowable range) 30 Online via Turnitin Individual Case Study Analysis PDF file due in Week 7 (Monday 2nd of January 2017, 23:55PM AEDT) * Please remember the time difference between states Assessment Description. The purpose of this case study analysis report is to develop students’ skills in both theory and application as it applies to the learning outcomes of GB500, Business Perspectives. This will enable students to apply business perspective theories and concepts relating to a ‘real world’ business scenario. Through this case study, students will be researching and deliberating on a macro-environmental factor that has impacted severely on an Australian company, Holden. Scenario: “Australians love their cars. And for much of the past six decades the cars they've loved most have been home-grown. In that time, Australia has been one of a select group of countries with the capacity to design, engineer and build its own cars. For 60 years that capacity has been a cornerstone of the country's industrial capacity. Now all that is about to change. When the new Coalition Government made it clear it wasn't prepared to spend more money assisting the car industry, the big manufacturers Holden and Toyota said goodbye” (Long, S and Hichens, C 2014) Individually, students are required to use the video case study about Holden and useful readings to prepare a 1500 word report addressing the following: A. Explain how external environmental scanning could have alerted Holden to change its business strategies and avoid business closure in Australia? B. Using readings from week 2 (“critical reflection”), demonstrate how critical reflection could have facilitated managerial foresight for Holden in a way that would have allowed the company to remain competitive in the Australian market. C. Critically analyse how innovative thinking and entrepreneurial orientation could have saved the Holden’s manufacturing sector. Academic and professional sources must be used for in-text referencing to validate researched information contained in students’ reports. Some sources will include corporate websites, online databases and government publications. Coaching will also be provided in class in the early weeks of the semester. Title Page Executive Summary (1 page long) Table of Contents Table of Figures (if needed) Introduction (250 words) Industry Overview Organisation’s background Aims of the report Body (1000 words) The three questions for report discussion Conclusion (250words) Appendices Reference List N.B.: Title page, Table of Content, Table of Figures, Executive Summary, Reference List and Appendices do not count towards word limit of your report You must use a minimum of 10 references. These must comprise • At least 4 academic articles • At least 6 other authoritative sources of your choice (e.g. quality newspaper or professional journals, government or NGO websites Please avoid the use of corporate websites as these tend to be promotional and not authoritative) • No more than 2 text books (including the prescribed text)