Assessments There are two assessments. You will be advised of hand-in dates. Assessment 1: Entrepreneurial self-analysis Weighting: 25% Guideline length: maximum 2000 words Mode of activity: Individual This is a reflective self-analysis. Its aim is to get you to use the academic skills learned at Business School 1 to help you assess whether you have the character traits and other characteristics of an entrepreneur and to reflect on the implications of this. 1 Complete the GET test on: http://www.Get2Test.net/. Explain the meaning of the results (see chapter 2). A copy of your test results must be submitted with your report. 2 Provide evidence that supports (or contradicts) these results. For example: a. Other psychometric tests such as the 'AULIVE' creativity test on: www.TestMyCreativity.com. Please acknowledge the use of any test results that have been submitted on other MBA assessments. b. Examples of your actions and behaviours over your life and business career. 3 Give a brief account of the antecedent influences on your character traits such as education, family background, work experience etc., linking specific influences with specific traits wherever possible 4 Reflect on and provide conclusions about your character traits and the implications for your career aspirations. Marks for this assessment will be awarded in accordance with the grading grid. Grading grid for Assessment 1 Criteria Wgt F/2/fail E/4/≤39% D/5-7/40-9% C/8-10/50-9% B/11-13/60-9% A/14-16/≥70% Critical evaluation of GET profile 25% Non-presentation of profile or misunderstanding of results Lack of understanding or unquestioning presentation of results Adequate presentation of profile but insufficiently critical Good critical presentation of profile, but with some gaps and/or some expansion needed Very good, critical presentation of profile, but could be expanded Excellent, critical presentation of profile Supporting evidence for evaluation (including other tests) 25% No evidence to support evaluation Insufficient evidence to support evaluation Relevant but basic evidence to support evaluation, but with some significant gaps Relevant but basic evidence to support evaluation Clear, detailed and relevant evidence to support evaluation Comprehensive, detailed and relevant evidence to support evaluation Analysis of antecedent influences 25% Little evidence presented and inadequate analysis Little evidence presented or inadequate analysis Some good evidence presented and analysis undertaken, but analysis insufficient Good evidence presented and good analysis, but with some gaps Very good evidence presented and analysis Comprehensive evidence presented and excellent analysis Reflection, conclusions & implications 25% No clear structure and/or evidence to support conclusions, unclear implications Inadequate structure and/or evidence to support conclusions, inadequate implications Relevant but basic evidence to support conclusions, adequate but basic implications Good structure and relevant evidence to support conclusions, adequate implications Very good structure and relevant evidence to support conclusions, good implications Excellent structure and comprehensive evidence to support conclusions, thoughtful implications   Assessment 2: Preparation of Business Plan Weighting: 75% Guideline length: maximum 5000 words Mode of activity: Individual You are required to write a business plan either for a business idea you have. This can be a real or an imaginary business or a plan for an existing small business. Whilst you do not have to follow any precise format, a specimen format is provided in the textbook. The interactive chapter exercises on the textbook website allow you to build your plan step-by-step and place it in this format. Specimen plans are readily available on the internet. However be warned, do not copy the contents of on-line plans. Turnitin will reveal this and it is an academic offence which will automatically cause you to fail the assessment. Marks will be awarded for the thoroughness of the plan, not for the profit-making potential of the business idea. A good plan that proves the idea to be unviable can receive full marks. A profit projection, breakeven calculation, monthly cash flow forecast and balance sheet are required only for the first year. You must provide details of the assumptions on which these are based. Marks for this assessment will be awarded in accordance with the grading grid. Grading grid Assessment 2 Criteria Wgt F/2/fail E/4/≤39% D/5-7/40-49% C/8-10/50-59% B/11-13/60-69% A/14-16/≥70% Value proposition 10% Unrealistic or poor value proposition Inadequate explanation of value proposition Basic value proposition with some inconsistency Adequate & consistent value proposition Clear, detailed & consistent value proposition Clear, detailed & consistent value proposition with some originality Identification of target market segment(s) 10% Very little evidence of market segmentation & identification of target market(s) Inadequate market segmentation & identification of target market(s) Basic market segmentation & identification of target market(s) Adequate market segmentation & identification of target market(s) Clear and detailed market segmentation & identification of target market(s) Clear and detailed market segmentation & identification of target market(s) with some originality Market & competitor analysis 10% Very little evidence of market & competitor analysis Inadequate market & competitor analysis Basic market & competitor analysis Adequate market & competitor analysis Clear & detailed market & competitor analysis Comprehensive & detailed market & competitor analysis Marketing strategies – core, launch & growth. 10% No clear strategies Very poor and/or inconsistent strategies Insufficient detail or thought given to strategies. Some omissions and/or inconsistencies Adequate strategies – core, launch & growth. Some omissions and/or inconsistencies Good, clear & detailed strategies – core, launch & growth. Some omissions Good, clear, comprehensive & detailed strategies – core & launch/growth Financial projections 20% No clear evidence of financial planning Poor, inaccurate or inadequate financial projections Adequate financial projections but with some omissions and/or inaccuracies Good, comprehensive financial projections but with some omissions and/or inaccuracies Very good, comprehensive and accurate financial plans but with minor some omissions or inaccuracies Excellent, comprehensive and accurate financial projections Identification of resources required & financing 10% No clear identification of resources & financing required Poor and/or inaccurate identification of resources & financing required. Many omissions Adequate identification of resources & required financing. Some inaccuracies and/or omissions. Adequate identification of resources & realistic identification of financing options. Some minor inaccuracies and/or inconsistencies Good identification of resources & realistic identification of financing options. Some minor inaccuracies and/or inconsistencies Comprehensive identification of resources & realistic identification of financing options Identification of material risks & mitigation 10% No clear identification of risks Poor, inadequate and/or inaccurate identification of risks & mitigation Adequate but incomplete identification of risks & mitigation Good but incomplete identification of risks with adequate mitigations Comprehensive identification of risks but mitigations not convincing Comprehensive identification of risks & their mitigation Realism & practicality of plan 10% Unrealistic and/or impractical plan Many unrealistic &/or impractical elements to plan Some unrealistic &/or impractical elements Some minor impractical elements that leave doubts about management capabilities of author Realistic & practical plan but leaves some doubts about management capabilities of author Realistic & practical plan. Convincing of management capabilities of author Overall presentation, including clarity of English 10% Very poor presentation &/or clarity of English Weak presentation &/or clarity of English Adequate presentation &/or clarity of use of English Good presentation &/or clear use of English Very good presentation, structure & clear use of English Excellent presentation, structure & use of English