Assessment 1: Individual Report Assessment task: Individual Report You are required to write a report that covers the following: 1. Discuss the concept of social media and social commerce 2. Assess how they can be applied on all of the following perspectives (i.e. marketplace analysis, digital business strategy, supply chain management and digital marketing) to assist in meeting the strategic objectives of a company in one of the following sectors (i.e. education, travel, banking, food retail, publishing, hotel, insurance, music, recruitment) You may make any reasonable assumptions about the organisation to support your proposals. Please ensure you state clearly any assumptions that you make. Your report should be professionally written with Harvard referencing system. Additional Information 1. Introduction to the case study  Nature and size of the organisation  Nature of the industry  Explain why this organisation is selected for e-business 2. Literature review on social media and social commerce  What is social media and social commerce?  How they are used in the industry?  Why they are important to your case study company? 2. Marketplace analysis  Conduct an online marketplace analysis  Derive a business model  Outline the potential online revenue 3. Digital infrastructure  Apply the five layer model of digital business infrastructure in your case study company 4. Digital business strategy  Conduct Strategy analysis by SWOT  Establishing strategy objectives by adopting SMART principles  Define the possible strategy based on the eight key e-business strategic decisions  Discuss how you plan to implement the selected strategy CP*****E e-Business Assessment 1: Individual Report 5. Supply chain management  Identify the key partners and suppliers in your supply chain  Discuss the supply chain approach you would apply (push or pull)  Discuss the key components in your SCM infrastructure