Assignment #2: Competitive Dynamics Class: Business Integration Instructor: Christy Hemmingway 15% of total grade Due: March 3, 2017 D2L Completion: Groups of 3-4 Purpose of Assignment: Complete analysis and provide recommendations of a business operating in Canada Task: 1. Select a company which operates in Canada that is well known. Complete a competitive analysis on this company a. This will need to be a company you can gather information to determine core competencies, capabilities and resources b. You will be required to complete both an internal and external scan of the company in order to do the competitive analysis c. It would be recommended that you choose an organization that has a strong internet presence in order to gather this information 2. Complete research on external factors relevant to the industry, complete a detailed external and internal scan of the business. a. Consider using the following tools to support your paper: i. PEST ii. SWOT and TOEWS analysis 3. Complete a competitive analysis on the company using the following: a. Where is the company on the Competitor Analysis Framework (Market Commonality vs. Resource similarity)? b. Who are the main competitors for this company? c. What are the drivers of the company's competitive behavior? d. Which factors affecting likelihood of competitive attack are relevant? Why? e. What is the company's competitive advantage? 4. Based on the analysis answer the following question in your paper: a. What initial recommendations would you make to this company to achieve competitive success? 5. Prepare a PowerPoint with crisp slides on the important information, and include the additional details, including citation and references in the notes section of the PowerPoint (come see me if you need help with this). 6. Upload your report to D2L to the Assignment 3 Dropbox 7. You are also required to deliver a PowerPoint presentation to the class. 8. The PowerPoint presentation should be interactive, informative and engaging: a. All members of the group should present a portion of the presentation b. Group members should be prepared to answer questions from the audience and instructor c. The presentation should be 10-15 minutes with an additional 5 minutes available for questions9. The PowerPoint should include key points and highlights from the report that engage the audience with the material and display understanding of the concepts of External, Internal and Competitive analysis. 10. Ensure you include a slide for references. 11. Find ways to engage the audience through video, visuals, charts, examples, audience questions, etc. 12. The presentation will have a peer evaluation component, primarily on content, however, presentation skills will have an evaluative component.Instructor Rubric Assignment 3: Grading Rubric External Environment Analysis 5 – extremely well detailed and defined 4 – well detailed and defined 3 – detailed and defined 2 – requires more definition 1 – requires substantially more definition /5 Comments: Internal Environment Analysis 5 – extremely well detailed and defined 4 – well detailed and defined 3 – detailed and defined 2 – requires more definition 1 – requires substantially more definition /5 Comments: Competitive Analysis (*3) 5 – extremely well detailed and defined 4 – well detailed and defined 3 – detailed and defined 2 – requires more definition 1 – requires substantially more definition /5*3 = /15 Comments:Initial Recommendations for case 5 – extremely well constructed and relevant 4 – well constructed and relevant 3 – constructed and relevant 2 – lacks relevance 1 – Irrelevant to the business /5 Comments: Engaging Presentation 5 – very engaging, creative, substantially creating learning in audience 4 – engaging, creative, substantially creating some learning in audience 3 – basically engaging audience 2 – requires more creativity and engagement of audience 1 – failed to engage audience or create much learning /5*3 = /15 Comments: Average Peer Evaluation Score /5 Total /50Student Rubric Student Names: Company: Content of presentation: 5 – Details of presentation were extremely comprehensive indicating strong critical analysis/research 4 – Presentation well detailed/researched, most information present 3 – Report detailed and researched, basic information present 2 – Report requires more detail and analysis 1 – Substantially more analysis and detail is required Comment as to your rating: Questions you still wish to have answered?