International Marketing MKT8002 S1, 2017 – Report 1 marking schema Student Name: Student No: Marker's initial: Section Criteria - How well the student has: Poor Less than satisfactory Satisfactory Good Excellent Introduction (9 marks) discussed the purpose/limitations/scope of the report? No or very limited discussion on the purpose/limitations/scope of the report. Very briefly discussed but insufficient to give a general overview of the purpose/limitations/scope of the report. Some discussion provided which gave a brief generic overview of the purpose/limitations/scope of the report. Good discussion provided that gave an adequate understanding of the purpose/limitations/scope of the report. Comprehensive discussion on the purpose/limitations/scope of the report. Background (30 marks) discussed the nature of the company with sufficient product/service and relevant background information provided? No or very limited background information provided. Very brief background information provided, but insufficient to give a general overview of the company and product/service. Some background information provided which gave a brief generic overview of the company and product/service. Background information provided that gave a good understanding of the company and product/service. Comprehensive background information provided that gave a sound understanding of the company and product/service. discussed the selected foreign country market and provided rationale for introducing the product/service into the selected foreign country market? No or very limited discussion on the selected foreign country market and/or the rationales for introducing the product/service into it. Very briefly discussed the selected foreign country market and/or the rationales for introducing the product/service into it, but insufficient to give a general overview. Some discussion provided on the selected foreign country market and the rationales for introducing the product/service into it, which gave a brief generic overview. Good discussion provided that gave an adequate understanding on the selected foreign country market and the rationales for introducing the product/service into it. Comprehensive discussion provided that gave a sound understanding on the selected foreign country market and the rationales for introducing the product/service into it. Environmental Analysis (40 marks) conducted the environmental analysis for the selected foreign country market? No or very limited description on the environments for the selected foreign country market. Very briefly analysed the environments for the selected foreign country market. Some analysis provided on the environments for the selected foreign country market. The environments for the selected foreign country market had been analysed with conclusions being drawn adequately. A comprehensive analysis on the environments for the selected foreign country market and had also discussed their outcomes and potential implications to the company. Conclusions (12 marks) summarised the key points and findings in the report? No or inadequate summary provided for the report. Very briefly summarised the report, including the key findings. Adequately summarised the report, including the key findings. The report is well summarised, including the key findings. Excellent summary provided on the report, including the key findings. Overall Presentation, Referencing, Communication (9 marks) Has the student met word length (i.e. no more than 3000 words)? Has the student achieved a reasonable standard of grammar & structure (spelling, punctuation, sentence & paragraph construction, expression, clarity)? Has the student achieved a professional presentation (title page, letter of transmittal, table of contents, general presentation & layout)? Has the student correctly and accurately made referenced to the materials (used the Harvard AGPS referencing & list of references provided)? TOTAL (100 marks)