Assignment title: Management
PGBM03 Operations Management
Module Assignment 2016/17
Sunderland International Business School
Level: Masters Programme Module: Operations Management
Module Leader: Assignment Code: PGBM03
Issue date: TBC Submission date: Tuesday 9th May 2017 at 16:00
Moderated by:
Any work submitted is subject to the University's Misconduct Regulations
Subject: Individual analysis of an organisation of student's choice.
Assignment Brief
Introduction
Operations Management function has the role of providing the required products or services
in a way that satisfies the criteria imposed by the market. Efficient operation of this function
is therefore important if the organization is to be successful. An understanding of the main
operational tasks is an essential starting point in this process.
Assignment
Looking at your company at organizational level, or department level critically assess the
operational methods and strategies adopted to provide the product(s) in a way that
give(s) maximum satisfaction to the customers or clients.
A good answer will identify the criteria applied by the customer in assessing satisfaction i.e.
the order-winning and order-qualifying criteria. You should
a) define the principal operations tasks to satisfy these criteria
b) analyse the process strategies and procedures employed to ensure that these tasks
are carried out as effectively as possible.
The organization may not have an operations/production department defined in such terms,
but it will still produce something for the use of somebody.
The report, excluding appendices, should be 3000 words +/- 10% in length. For your
guidance, it will consist of:
a) An introduction in which you describe your organization and what you and your
department's contribution is to the organization.
b) An accurate description of who the customers are - they may be external or internal - and
what they expect from the output in terms of the broad market criteria discussed in the
recommended text (Slack, Brandon-Jones & Johnston, 2013). From this, using the models
in the text, you should be able to identify what the operations objectives are. This
should then suggest the sort of process that ought to be operating. (The different processPGBM03 Operations Management
Module Assignment 2016/17
types and their ability to meet the range of operations objectives are explained at length in
the module material).
c) You should then describe the process in these terms and explain how and why it helps
or hinders in the achievement of the operations objectives i.e. its ability to supply a product
which meets the customer's needs. This is the essential analysis that shows your ability to
apply the module content to your experience.
d) Having analysed the process, describe what changes you recommend to make –
and explain why these are necessary in terms of improving the ability to meet the operations
objectives. You need to give some guidance on the feasibility of the changes, how they ought
to be implemented, a cost benefit etc., etc., where these are possible given the case
organization context.
Assessment
Your work will be assessed against the following criteria:
1. Knowledge – Your work should show knowledge of the module content.
2. Understanding – Your report should demonstrate an understanding of operations
management.
3. Insight – Your report should show an ability to analyse the operation in the light of the
module content and your own reading.
4. Clarity – Your report should be well structured and clearly presented.
You should include a short list of references to support your observations and assertions.
This assignment is intended to give you an opportunity to show that you are capable of
applying your knowledge of operations management, not only in describing the issues faced
by the organization, but also in explaining them and justifying your proposed actions to
improve them. You are invited to review all the models and concepts that we have discussed.
Notes:
1. The assignment must be presented in a form that complies with the basic conventions of a
report format (see Guide to Basic Study Skills). A hard copy of the report must be handed
into the Library Services at St Peter's Campus on/or before the submission date
accompanied by the Sunderland International Business School (SBS) feedback sheet. An
electronic copy must also be submitted to Turnitin via Sunspace. A print out of the Turnitin
digital receipt and the first page of your Turnitin originality score must be submitted with the
hard copy of the report otherwise your mark may be withheld.
2. Write your workshop tutor's name on the front cover of the report and the Sunderland
International Business School feedback sheet.
3. Word count – 3000 +/- 10%.PGBM03 Operations Management
Module Assignment 2016/17
Assignment Guidance Notes:
Business Report Structure.
Size 12 font, spacing 1.5, include word count.
Report Presentation
Front Sheet – Name / Student Number / Programme / Module / Date / Workshop Tutor
Name
Table of Contents
Introduction
Main Body of Report – Analysis of theory and practice related to this organisation or
company
Conclusion and Recommendations
References - 10 to 20
Appendix – not included in word count
General guidance and typical distribution of word count would be:
Introduction - 500 words
Main body analysis – 2000
Conclusion and Recommendations – 500 (collective)
The criteria for grading the assignment will be:
The assignment will be graded for individuals on the basis of the specific criteria outlined in
the Generic Assessment Criteria (Postgraduate) on the following page.
Note:
The "Presentation" element of the Generic Assessment Criteria (Postgraduate) will also be
used (additional to the above assignment guidance notes) to assess the report structure.PGBM03 Operations Management
Module Assignment 2016/17