Assignment title: Management
WEB278 Web Strategy
Assignment 1: Website Analysis Report
Additional information
IMPORTANT: You are not required to undertake primary research for this assignment.
Please DO NOT contact the below organisations.
Please refer all queries to your lecturer in the first instance.
Suggested report template
Cover Page
Table of Contents
Index of graphs, tables and figures (if applicable)
Section A: Website analysis
1. Overview of the website
2. Analysis of website aims and objectives
3. Analysis of website message/call to action
4. Analysis of stakeholders, publics and audiences
5. Analysis of website strategy/ies
6. Analysis of other campaign online channels and tactics
Section B: Strategic recommendations based on the above analysis.
Reference list
Choice of websites
1. Save Our Street Dogs (SOSD) - http://sosd.org.sg/
2. Society for Prevention of Cruelty to Animals Singapore - http://www.spca.org.sg/
3. Nature Society of Singapore - https://www.nss.org.sg/
4. House Rabbit Society - http://www.hrss.net/
5. Oasis Second Chance Animal Shelter (OACAS) - http://www.oscas.sg
6. ACRES - http://acres.org.sg
7. Other. If there is another website that you would like to analyse for this Assignment,
you must seek permission from your lecturer before you commence or the
Assignment will not be accepted for marking.