Conduct a website audit on the charity’s website, identifying its strengths and weaknesses. Consider the purpose of the website, content, user experience, customer fears, website structure, usability, customer engagement, participation and collaboration. Utilise the Website Audit Template to complete this task.
2. Make recommendations to overcome the weaknesses in order to make the site more effective. Your recommendations will become your website marketing strategy.
3. Select and briefly discuss a minimum of five (5) legal requirements associated with e-marketing communications. Include in your answer the name of the legislation, act or guideline.