Develop a minimum of five (5) SMART objectives for the charity, considering its e-marketing strategy, event and website.
2.    State the primary and the secondary target markets for your charity event. You must segment your target market using the segmentation variables and provide a customer profile (customer persona)
3.    Develop an online value proposition for your charity’s e-marketing strategy and website.
4.    Develop a minimum of five (5) e-marketing tools to promote the charity’s event, including the charity’s website as one of them. You must state the reasons why you chose the tool (benefits of the tool) and detail the strategies on how you will use them. These e-marketing tools are essential to achieve the objectives and target market.