1.    It has been said that ‘perception is reality’ since what we perceive is what we then accept as reality and as fact. Do you think that this is the case with Great Wall Motors? Is the perception that some consumers have that the vehicles are of relatively low-quality accurate? Is it worsened by the asbestos situation? Explain your answer.

2.    Do you think that Ateco handled the asbestos problem appropriately? Provide support for your response.

3.    What other options could organisations take when faced with a major public relations (PR) problem such as the one which currently confronts Ateco and their Great Wall and Chery brands?

4.    Toyota’s stereotype of providing a high-quality vehicle was only slightly tarnished by a safety recall for their Hilux Ute in 2010. Are stereotypes always true? How can we manage in ways that lessen the negative impacts of the stereotypes that we hold of other individuals, groups, organisations or brands, especially if the stereotype has no real basis in reality?