Assessment item 1 Strategic thinking tools Value: 20% Due date: 19-Mar-2017 Return date: 10-Apr-2017 Length: 800- 1000 quality words Submission method options Alternative submission method Task There are many ways in which marketing managers decide on a particular strategy. The first step for any manager is to have a strong understanding of the strategic planning process. Relevant chapters from core text book - Chapters 1 & 2 Select an organization that you are familiar with, consider the industry and markets they operate in. Having selected the organization write to the following: 1. Define the concepts of strategic planning and strategic marketing 2. Discuss how these approaches are interrelated 3. Select your chosen organization and discuss how these approaches can be implemented within the organization in order to address potential competitive advantage. Rationale This assessment asks you to critically evaluate expert and academic advice on how to plan a business by understanding the business environment. This assessment is to engage you in the subject and to ensure your progress and understanding of central issues of strategic planning and marketing. Learning outcomes: • be able to analyse critical capabilities, skills and knowledge necessary for effective strategy development. Marking criteria Criteria HD (85 - 100%) DI (75 - 84%) CR (65 - 74%) PS (50 - 64%) FL (< 50%) Defined the concepts of Strategic planning and strategic marketing (25%) Scholarly application of theoretical concepts of relevant theories. Highly proficient and evidence of rigour. Expert use of a wide range of relevant secondary sources. All key issues expertly canvassed and validated. Competent application of theoretical concepts of relevant theories. Considerable demonstration of critical analysis. Viable application of a range of relevant secondary sources. An acceptable number of key issues identified. Application of theoretical concepts of relevant theories. Critical analysis demonstrated generally. Used a wide range of sources, most of which were relevant. Most key issues identified. Adequately addressed but lacks sufficient theoretical arguments and critical thinking. More descriptive than analytical. Limited use of sources and some key issues identified. No significant theoretical arguments and critical thinking developed. Lacks theory and how it is applied. No clear understanding of key concepts. Contextualised the interrelationship between strategic planning and marketing (25%) Scholarly application of theoretical concepts of relevant theories. Highly proficient and evidence of rigour. Expert use of a wide range of relevant secondary sources. All key issues expertly canvassed and validated. Competent application of theoretical concepts of relevant theories. Considerable demonstration of critical analysis. Viable application of a range of relevant secondary sources. An acceptable number of key issues identified. Application of theoretical concepts of relevant theories. Critical analysis demonstrated generally. Used a wide range of sources, most of which were relevant. Most key issues identified. Adequately addressed but lacks sufficient theoretical arguments and critical thinking. More descriptive than analytical. Limited use of sources and some key issues identified but not clearly addressed. No significant theoretical arguments and critical thinking developed. Lacks theory and how it is applied. No clear understanding of key concepts. Clearly identified an organization, its industry and market and implementation of approaches to address potential competitive advantage (25%) Concisely developed industry/market knowledge of organisation supported through scholarly application of theoretical concepts of relevant theories. Significantly evidenced through a wide use range of relevant secondary sources. All key issues expertly canvassed. Well-developed industry/market knowledge of organisation support through the application of theoretical concepts. Considerable evidence of a range of relevant secondary sources. An acceptable number of key issues identified. A developed industry/market knowledge of organisation mostly support through the application of theoretical concepts. A range of relevant secondary sources. Most key issues identified. Limited industry/market knowledge of organisation. Vaguely supported with theoretical concepts. . Limited use of sources and some key issues identified but not clearly addressed. Lacked industry/market knowledge of organisation. Not supported with theoretical concepts. No significant use of sources and a lack of key issues identified and not clearly addressed. Demonstrated logic, flow, presentation, formatting, clarity of writing style, and reflection word count. (12.5%) Flawless. Depth. Extremely detailed logic, flow, rational positioning. Concise and reflects word count requirements. Extremely well formed, logic and flow to the work. Well presented. Well-formed sentence structure. No spelling errors. Solid logic, flow and structure overall. Valid positions supported grammatically. More logic, flow and structure required. Basic in language use and style. Descriptive statements. A definite lack of logic, flow and structure. Requires more work on presenting theoretical arguments in a concise and comprehensive way. Use of language is awkward and creates loss of context and meaning. • APA reference style with In-text referencing. Supported with bibliography and put through Turnitin. (12.5%) Over and above the referencing requirements. Concisely rigorous and exceptionally detailed. A detailed use of contemporary literature, Extremely well supported with contemporary theory and thoroughly referenced and supported. Well reference with current theory in supporting the theoretical positions. Good use of APA referencing style. Referenced but requires additional supporting in-text theory. More depth of analysis required through referencing. Some flaws with APA referencing style. Lack of in-text referencing and major flaws with APA referencing style. Not enough theory to support assumptions. Presentation See the presentation section under 'assessment information' in this subject outline for details of the presentation requirements Requirements There is no specific format for this assessment. You should include in-text referenced sources in your report both academic and industry based. APA6 referencing is required. This assessment is to be submitted to Turnitin by midnight on the due date.