LEVEL 2 MAP ENT. 410 - ChangemakingChanging + Creating Habits Social Marketing & Collective PR Theory of Change Storytelling & Visualisation Persuasive Pitch Client Data & Business Tools + + Optimum Crowdfunding Campaign Turn Around Objections Level 2 Techniques in Red Level 3 Techniques in Green Client Deliverable in Grey Follow this process (as demonstrated in class) to complete Level 2CHANGEMAKING TECHNIQUES COVERED IN THIS COURSE Level 3 Process: Confrontation, Provocation, Transformation Social Marketing/Change: Debate, Awareness, Action, Transformation Collective PR (in-class case studies + Beautiful Trouble) Responding to Opposition The Ecosystem Grid (to uncover stakeholder needs) Holistic Solutions & Planet Alignment Storytelling & Visualisation Level 2 Process: Appeal to Reason, Emotion and Shape the Path (Switch Model) Persuasion Techniques (Pitch Blueprint, Advertising Techniques) Turning Objections Around Automatic Switches, Shifters & Release Business Tools (vision, mission, principles, canvas analysis, environmental scan, identifying key customer segments, Millennial studies, buyer personas, etc.) Professional Skills (time management, 3 Cs Theory, etc.) Changing and Creating Habits Level 1 Process: Awareness, Flexible Discipline, Development Existing Initiatives/Models (open-source movement, ‘lifehacking’) Natural Health Disciplines Identifying Blocks Uncovering Needs (using Neef’s table) Competence Model Deutschman’s Model Creativity Techniques Dale’s Cone of Learning Multiple Intelligences Theory