Task description - An academic essay of approximately 1200 words which critically discusses the following statement: The events industry is an effective and appropriate vehicle for the social, cultural,environmental and economic development of a city or region. ? Use the materials in the study packages as your primary research and reference source material. A suggested simple format is -  Ist Paragraph – Discuss the history of events covering their various purposes. 2 nd and 3 rd Paragraphs – Describe event tourism and the subsequent re- purposing of events for economic development. 4 th Paragraph - Describe sectors of the events industry, and who conducts events and why.  5 th Paragraph – Discuss the various types of events relating them to the description in paragraphs 1 to 4.   6 th,  7 th  8 th  and 9 th Paragraphs  - Discuss the differences between mega, hallmark, major, and community events. Use examples to demonstrate you know which is which. 10 th , 11 th and 12 th Paragraphs - Use examples (they can be the same ones used in paragraphs 6 to 9) to clearly show events that had predominately development outcomes for - 1. Regional economy;  2. Socio-cultural change; 3 Environmental (natural  or built) enhancement. This is a suggestion only and you may use other formats if you wish, for example by framing your discussion by  begining with the development outcomes and continuing that theme