Length: 2500 words Weighting: 40% You are to create a formal marketing report on this topic. The word count relates to the formal report excluding the Executive Summary, Reference List and you may include a number of Appendix to support claims or give details. You are to be a consultant providing this report to the TFE Board of Directors to advise whether they should proceed in expanding to New Zealand and if so, what city. TFE Hotels is a major international hospitality company in a venture with Toga Hotels and Far East Hotels. View www.tfehotels.com The parent company has a number of hotel brands. You are to choose EITHER Medina Self Contained Apartments OR Vibe Hotels. Do not choose other TFE brands. You must research New Zealand as a potential market for your chosen brand. Choose ONE of these brands: ??Medina Self Contained Apartments OR ??Vibe Hotels Each brand has quite a different set of target markets. In your analysis consider the target market and opportunity for growth or decline in tourism and hospitality in New Zealand. You may elect to focus on one city or one region. You are to consider competitors and both domestic travellers and international tourists or business personnel if applicable DO NOT contact the company directly. You are to use publicly available information on the hotel, hospitality trends, country data and tourism data. You can view press releases, corporate websites, tourism destination and airline data, journals, books and social media comment sites by other travellers. Please use relevant and legitimate references and sources and reference appropriately. This means you DO NOT use Wikipedia, online essay and case study sites, student work from previous years. The lecturer will give you some insights on potential sources for quality information and research. Marketing Feasibility for Small Business Part 1 1 Industry Description (situational Analysis) 2 Market analysis and Research: Identifying your business competition. 3 Anticipated future market potential (environmental analysis) 4 Potential Buyers/Customers and sources of revenues. 5 Sales Projections. Part2 As part of this report, not only do you need to take into account the above, but you also need to consider the 4P’s. You need to develop the product from a concept point of view; what level of service, what food style and menu, what price points? How will this be promoted on a tight budget? What is the location and why? You need to look both internally and externally to form this report.