Format: Essay Words: 1200 Time: 18 Mar Task description: You are to write an academic essay which critically discusses the following statement: The events industry is an effective and appropriate vehicle for the social, cultural, environmental and economic development of a city or region. Overall the essay MUST BE integrated, comprehensive and demonstrate an understanding of the relationship between the events industry and regional development. There should be a meaningful discussion about the key factors rather than mere descriptions of elements. The essay should----- Provide an overview and definition of events and their use which-  Demonstrates an understanding of the history of events;  Identifies and discusses the various sectors of the industry;  Identifies the various types of events (mega, hallmark, community, business, artform)  Discusses the significance of the event industry in contemporary society. Describe and discuss, with examples, how events and event tourism interact with----  Regional economic development (jobs, income, sustainability);  Regional social/cultural development (social cohesion and inclusion) and:  Regional environmental development (infrastructure, revitalization and appreciation of attractions, sustainability). There needs to be---- 1. Engagement with the study materials- academic journals, trade to research and develop discussion (At least 10 references should be cited) 2. A reference list for any literature cited using the Harvard referencing system.