Faculty of Design, Media &Management Assignment Brief2016-17 Module Title: Dissertation Module Code: MB759 Assignment No/Title: Coursework 1: Dissertation Proposal Assessment Weighting: 5% Submission Date: 9th December 2016 Feedback Target Date: 27th December 2016 Module Co-ordinator/ Tutor: Dr Paul Dudley This assignment tests the following Learning Outcomes for the module: Define and contextualise the research issue and specify appropriate aims, objectives and research questions. The Assignment Task: This section sets out and accompanying explanation of them – should cover. 1. Working title This need not be the final title, but should give an indication of your intended research topic 2. The management or business problem that you seek to solve, and its context What is the management or business problem you wish to investigate? Briefly explain the research question(s) you are seeking to answer and make clear what the purpose or aim of your research is, i.e. What do you want to find out by the end of your dissertation, that you do not already know? (Note: it is appreciated that the area of investigation may be refined, after further work and discussion with your supervisor. Supervisors will be allocated on the basis of your proposal). Having identified the problem, what are the objectives of the research (= the problem broken down into manageable steps)? In this section, you should also include an explanation of the business context in which your research will be set e.g. organisation or industry, in other words, the background to your research – what has given rise to your intended research and why is there a need for it? Which types of organisations or business practitioners will benefit from you solving the management or business problem that you have identified? Cite appropriate sources to support your points. You can start with the context and move on to the aim and objectives of the research, or vice versa, whichever flows best for you. 3. Academic context Using a mind map or similar technique, comment on which area or areas of theory you think will be particularly helpful for exploring the problem/question, in a literature review e.g. marketing of services, organisational culture, and why (Mind maps and other similar techniques are explained in Unit 2) Whilst in section 2 above you have explained the business context, this section is about the academic context and should help to show where your work will sit within the existing literature. 4. Useful peer reviewed articles For this section you will need to have identified three or four peer reviewed articles (from scholarly journals on Proquest or Emerald) which fall within the area(s) of theory identified above. Your articles should have been published in the last five years. Discuss one theory or key idea from each article which you think will be helpful for your literature review and explain why that theory or idea is particularly relevant to your investigation. The full reference for each article can appear in the notes section of the slides. 5. Primary research: Methods and Access a) How do you intend to obtain your primary data and why do you consider that this method or methods is/are likely to be the most appropriate? Who will be in your sample? (In this section we are looking for credible plans, not simply wishful ideas!) b) Comment on why you consider that your proposal is ‘do-able’ e.g. do you have established contacts or friends who can introduce you to potential interview respondents, who is in your network and who might those respondents be? For surveys, you need to be clear how you will maximise the response rate. ‘Convenience samples’ e.g. getting your friends to complete a survey using a web link from your Facebook page – are rarely acceptable. This section should also highlight any ethical issues which might require consideration, having consulted the university’s guidelines on research ethics:http://bucks.ac.uk/research/research_ethics/research-ethics-guidance/ 6. Conclusions Briefly summarise again, what you want to find out in your disso, and why (if funding were available), it should be funded (suggest who will benefit, if you can solve the business problem that you have identified). For information at this stage: For the final dissertation submission please note now that you will be required to submit: • An electronic copy uploaded to Turnitin • Selected evidence of original work. This may include, copies of completed questionnaires, interview recordings or transcripts, draft work etc….so keep all your work in progress! Your dissertation may fail if you do not provide sufficient evidence of the originality of your work, especially your primary research. You should not assume that you will be invited to a viva (oral examination) to provide further evidence, if the appropriate proof is missing from your final dissertation submission. A viva may be held if academic misconduct is suspected. Quality Assurance Record Internal Approval: External Approval: