Assignment title: Information
International Business Assignment 1
IBM501: International Business
Assignment 1: Recommending an Overseas Market - Additional Information
There are two assignments in this unit. Assignment 1 is worth 40% of the overall marks. This
assignment is therefore an important piece of work. It is an opportunity to demonstrate your
understanding of International Business and the relevant issues raised in the assignment
question(s). This assignment requires you to recommend an overseas market to expand the
activities of an organization of your choice.
The assignment involves research within the context of existing knowledge. You may use
both primary and secondary data to provide a logically structured argument. It is important to
note that mere reporting of facts will be inadequate and I will look for evidence of critical
review and analysis. You must also ensure that there is a clear link between your
arguments, appropriate theory and available evidence. You may choose an appropriate
model from the recommended textbook or other acknowledged sources.
Assignment Focus:
You are required to develop a report proposing a new overseas market which an
organisation should enter or alternatively an existing overseas market where
significant expansion should be implemented.
Home Country Organisation:
You must decide whether you will base this assignment on an organisation where you are
employed, or have been employed in the past, an organisation in a sector of industry in
which you have a special interest, a local company who you are aware of that may be
seeking to expand their overseas activities or a public sector/not-for-profit organisation such
as a college where you are currently studying or have studied in the past or a major charity.International Business Assignment 1
Please ensure you have access to adequate and reliable information on the organization of
your choice.
Potential Host Country:
To address the assignment question, you may undertake an analysis of an overseas market
and macro-environment factors surrounding the overseas market you have selected for
market expansion. It requires you to assess the key environmental factors that support or
justify its attractiveness including any FTA. Your discussion of the recommended target
market should be based on facts obtained from research. You may choose any country as a
potential host market for overseas expansion. To better appreciate the justifications of the
potential overseas market, it will be helpful that you provide some information about the
ogranisation, its current operations and product mix.
It may be useful also to consider the macro environment of the home country to assess the
attractiveness of the proposed overseas market.
Any assumptions made in writing the assignment must be clearly specified.
Assignment Format
Your assignment should not exceed 2500 words, typed at least 1.5 or double space,
preferably using Arial point 12 type face. You can attach appendices to the report to provide
coverage of information that, because of the report length constraint, could not be included
in the main report.
The source of all materials included in the report should be accurately referenced using
Harvard referencing format (which is known as the Harvard System).International Business Assignment 1
Assessment Criteria:
You must make an effort to use multiple sources of information in preparing your
assignment. These sources may include- articles from refereed journals (the most important
source), electronic database, newspapers, and in some cases (where feasible and
desirable) interviews with key stakeholders. Assignments will be assessed based on
demonstrated conceptual understanding, evidence of wide reading and research,
appropriate editing and consistent use of referencing.
Your assignment will be assessed on multiple dimensions including an ability to utilise
appropriate academic theories and models that can provide a framework for addressing the
assignment question; ability to develop and present an effective argument; ability to utilise
sources such as the Internet and University library facilities to search, locate and summarise
relevant information and data to develop and present your argument and an ability to
critically analyse information, formulate conclusions and exhibit original thought.International Business Assignment 1
Student Name:………………………………………………………………..
Student Number: …………………………………………………………….
Introduction 15
Clear statement of problem and or issues
Outline of investigation method
Body 60
Review of current and relevant literature
Extent of research effort
Quality of research (relevance of the sources used)
Nature of supporting evidence for arguments
Logical sequence
Arguments, critique and original thought
Conclusion 15
Clear statement logical conclusion
Appropriate recommendations (if any with justification)
Justifiable conclusion
Others items 10
Consistent layout and format
Evidence of careful editing
Accurate referencing
TOTAL 100International Business Assignment 1
Date Due: TBC
Assessment Value: 40% of final mark
Assessment Format: At least 1.5 or typed double spaced with at least 2.5cm
margins following specified style requirements; Arial
font 12.
2500 words maximum (excluding appendices)
Reference Style: Harvard
Assignment text may be organized in either essay or report format. In either case it is
essential that you include a list of references.
Plagiarism and Other Forms of Cheating: Plagiarism is a serious act of academic
misconduct. Please familiarize yourself with the University’s Policies on Examination and
Assessment, including plagiarism and other forms of cheating. Students must not submit
work that has previously been submitted for this course or any other course.
Late Assignment Submission: I am sympathetic to unforseen personal and professional
problems that might arise from time to time. However students are expected to submit their
work by the due date to maintain a fair and equitable system. Extensions will only be given
for medical or other serious reasons. Requests for extensions must be emailed to the
lecturer of the course, preferably before the due date. Each request will be assessed on its
merits. Late assignments (without prior arrangement) will be penalised by a 5% reduction
for each day the assignment is late.
Please retain a copy of all assignments submitted.International Business Assignment 1
UNDERSTANDING THE GRADES
Mark Criteria
HD
85% and
above
An exceptional piece of work with outstanding characteristics
demonstrating imagination, originality or flair, based on proficiency in all
aspects of the assignment. Shows excellent understanding of how to utilise
academic theories to create frameworks to support the analysis of an
overseas market. Presents a very strongly justified analysis of the chosen
overseas market. Extremely well written, well-structured submission
providing very strong evidence of analytical skills and original thought. Very
high professional quality of presentation.
D
75 – 84%
Excellent work with outstanding characteristics. Shows a very good
understanding of how to utilise academic theories to create frameworks to
support the analysis of an overseas market. Presents an appropriately
justified analysis of the chosen overseas market. Well written, wellstructured submission providing very strong evidence of analytical skills
and original thought. Professional quality of presentation.
C
60 – 74%
Good submission. Shows an understanding of how to use academic
theories to create frameworks to support the analysis of an overseas
market. Covers key variables that will influence performance in the
selected overseas market. The submission is well structured and written
providing strong evidence of analytical skills and original thought.
Professional quality of presentation.International Business Assignment 1
P
50 -59%
Represents an effective piece of work. Shows limited understanding of
theories relevant to analysing an overseas market; provides a narrow
assessment of the variables in the chosen market that are likely to
influence organisational performance. Adequate quality of presentation.
F
Less than
50%
Shows weaknesses in many of the key areas covered. Key aspects of the
assignment have not been addressed.