MGMT20143: ASSESSMENT 1 THE CASE STUDY (CHOICE OF A WRITTEN OR VIDEO CASE STUDY) Enter name and student number Criteria Max Mark % Fail (0-49%) Pass (50-64%) Credit (65-74%) Distinction (75-84%) High Distinction (85-100%) The written/video case study demonstrates an appreciation of the challenges associated with developing an entrepreneurial, innovative venture in a period of disruption and/or rapid change, including how the strategy and case’s business model has enabled success or could lead to future successes 10 10 0 5 6.5 7.5 8.5 10 ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ Insufficiently addresses Effectively demonstrates an appreciation of the challenges associated with the venture and the enablers of success, articulating the arguments well Convincingly demonstrates an appreciation of the challenges associated with the venture and the enablers of success, articulating the arguments well using credible sources of evidence Very convincingly demonstrates an appreciation of the challenges associated with the venture and the enablers of success, articulating the arguments well using credible sources of evidence, broad evidence and logical reasoning Very convincingly demonstrates an appreciation of the challenges associated with the venture and the enablers of success, articulating the arguments well using credible sources of evidence, broad evidence and logical reasoning; insights are superior and original Elaborates upon the business context and background of the case, including a discussion of such things as the case’s product/service offering, industry, location, size, market conditions, customer segments, demand conditions, competitors, founders’ background, etc. AND their relevant strategic implications 20 20 0 10 13 15 17 20 ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ Insufficiently addresses Effectively describes and elaborates upon the context and the background Convincingly describes and elaborates upon the context and the background, articulating the arguments well using credible sources of evidence Very convincingly describes and elaborates upon the context and the background articulating the arguments well using credible sources of evidence, broad evidence and logical reasoning; evidence of an ability to think strategically Very convincingly describes and elaborates upon the context and the background using credible sources of evidence, broad evidence and logical reasoning; insights are superior, original and the student focuses on what is most relevant; evidence of a superior ability to think strategically The product/ service(s) and business model is discussed in more detail, including 1) the problem solved by the product/service(s), 2) the benefits of the innovation and proposed business model, 3) outline of the initial strategy for establishing and/or growing the business, 4) options that were or could have been pursued, 5) the delivery approach 30 30 0 15 19.5 22.5 25.5 30 ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ Insufficiently addresses Effective structure, and uses data and analysis well to discuss the product/services and the business model Very effective structure, and uses data and analysis well to discuss the product/services and the business model and evaluate using logical reasoning Very effective structure, and uses data and analysis well to discuss the product/services and the business model and evaluate it using logical reasoning and broad sources of evidence Superior structure, and uses data and analysis well to discuss the product/services and the business model and evaluate it; evidence of an ability to use logical reasoning well; can separate critical decision-making points out from detailed analysis for those interested in understanding the success of the organisation or its investment potential The strategy is explained with insight and it is evaluated making clear what the student believes are the organisation’s prospects for success in the future; any recommendations the student believes the management should take up for the future are clearly articulated and justified 15 15 0 7.5 9.75 11.25 12.75 15 ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ Insufficiently addresses Effectively explains and evaluates the strategy, and identifies relevant points about the likely future of the organisation and/or useful recommendations Convincingly explains and evaluates the strategy, and identifies relevant and commercially viable points about the likely future of the organisation and/or useful recommendations Convincingly explains and evaluates the strategy, and identifies and discusses with insight the most important points about the likely future of the organisation and its commercial viability, and/or provides thoughtful and actionable recommendations Very convincingly explains and evaluates the strategy, and identifies and discusses with insight the most important points about the likely future of the organisation and its commercial viability, and/or provides thoughtful and actionable recommendations; demonstrates an ability to appreciate the difference between tactics and strategy Concludes by summarising key arguments and discussing the one most important aspect of the business model, including the implications for management; these arguments are well-structured and convincingly articulated, while acknowledging and/or integrating the relevant theories well 10 10 0 5 6.5 7.5 8.5 10 ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ Insufficiently addresses Effectively concludes, including summarises key arguments Convincingly concludes, including summarises key arguments and their implications Convincingly concludes, including summarises and elaborates upon key arguments where appropriate, as well as their implications for theory and practice Very convincingly concludes, including summarises and elaborates upon key arguments where appropriate, as well as their implications for theory and practice; demonstrates an understanding of the essay’s ability to contribute to the extant literature or put the extant literature into context Excellent written/oral/visual communications and/or use of tables, diagrams, video, mixed media, etc. A high standard of grammar, expression, credible sources; within the word limit and/or the time limit 15 15 0 7.5 9.75 11.25 12.75 15 ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ Poor Effectively communicates and structures ideas, using credible sources of evidence; within the word limit or time limit Convincingly communicates and structures ideas, using credible sources of evidence; within the word limit or time limit Convincingly communicates and structures ideas, using credible sources of evidence; demonstrates creativity; within the word limit or time limit Very convincingly communicates and structures ideas, using credible sources of evidence; demonstrates creativity and flair, and an ability to think originally and independently; within the word limit or time limit Moderation 0 0 Additional comments: Total Mark 100 100 Grade