COURSEWORK 1 – MACRO & MICRO ENVIRONMENTAL ANALYSIS COURSEWORK COURSEWORK SCENARIO Identify an industry that you are familiar with in a country you are familiar with. Critically analyse your industry of choice in order to identify the Key Drivers of Change in the macro environmental surrounding your chosen industry. Analyse how the macro environment factors under discussion are affecting the industry’s micro-environment and the consequent competitive landscape of the industry you are discussing. Having analysed the macro and micro environments, build up scenarios of how organisations in the industry might respond strategically to the identified factors in order to position themselves competitively. Base this exercise on an organisation you are familiar with or, where this is not possible, on a hypothetical organisation. NOTE: 1. The word count for this coursework is 3000 words +/- 10% 2. This coursework expects you to demonstrate understanding of both the theory behind macro and micro environment analysis as well as the practical application of this theory to practice. Both of these elements must be visible within your coursework 3. Please note that you do not have to discuss all the macro/micro environmental factors affecting the industry. Focus of those that are driving change in the industry or, in other words the Key drivers of change 4. You will be required to submit an electronic copy of the coursework via Turnitin. Please ensure that your coursework is contained in one document and is in the order that it should be printed. Further Turnitin submission details will follow in due course. 5. Plagiarism will NOT be tolerated on this or any other coursework; 6. Colluding on the coursework will result in all students involved receiving a ‘Zero’ mark 7. Marks will be awarded for clear, logical, critical analysis and presentation of information. 8. You are advised to read widely. Sole use of lecture material will result in minimum grade. Generic Guidance on Coursework Requirements This section provides you with an indication of general requirements when attempting this coursework: The following constitute positive criteria for marking and will be rewarded: • Work that is planned and structured • Work which embodies an argument and is rigorous, logical and sustained • Work that is concise and precise • Work that is clearly presented • Work that is fully referenced • Text which embodies a balance of explanation and analysis • Text in which specific claims made in the narrative are supported by evidence • Work which consistently engages with the question and is relevant to the topic The following constitute negative criteria for marking and will be penalised: • Work that is deficient in planning and structure • Work that is poorly argued • Work that is poorly presented • Work that is poorly referenced • Text in which claims are made in the narrative that are unsupported and which lapse into opinion and anecdote • Text which is deficient in explanation and analysis • Text which is simply a reproduction of lecture notes or in which originality, innovation and imagination are conspicuous in their absence • Text which does not relate to the terms of reference