he number of internet users is constantly increasing, and new online services and market places are appearing every day, which means that more and more information, including private data, is being transferred via the web. As a result, there are more and more people trying to steal this sensitive data. One popular technique used by the criminals is phishing – a combination of social engineering and traditional digital data theft. Your assessment task: What is phishing How is it perpetrated? Why is it successful? Why should organisations be concerned? What are the current and future trends? What can be done to avoid it?