MPM731 – Business Communication for Managers Trimester 1 2017 Assessment Tasks ASSIGNMENT 1 FOLIO B: IMAGES OF SELF AND CAREER DUE DATE: Friday 7th April 2017 at 11.59pm (electronic submission via CloudDeakin ONLY) TOTAL WORD LENGTH: 1500 words (+/- 10%) MARKS: 20 Marks = 20% of final unit score INSTRUCTIONS This is an individual assignment The aim of this assignment is for students to communicate who they are in a series of images, and then to explore how these images of self are perceived by others. The assignment also provides students with the challenge of presenting a range of information (images, words, sentences and discussions) within an integrated and professional looking report. Folio B, Part 1: Identity 1: Personal Imagery (750 words) The purpose of this assignment is for students to develop a series of images and scripts that will help them clarify their professional identity and gain feedback about the way they are perceived by peers. 1. Have someone take four quite different photographs of you, which could be used in a professional situation (LinkedIn Profile, Company website, skype photo). a. For each photo, you are to write a brief impression of what each photo suggests (3 to 5 words and a single sentence). b. Email your 4 photographs to 3 friends and have them write their impressions of the pictures. Ask each person to write 3 to 5 words suggested by the photograph, and then write a sentence describing their impression of the photograph. c. Have one friend email the 4 photographs to someone who you do not know. Have your friend ask that person to write 3 to 5 words, and then write a sentence describing their impression of the photograph. 2. Reflect on this learning experience and compile your impressions, and the feedback from others about these photographs, in a brief report that includes a. A title page b. An Introduction c. The photographs and the feedback d. Your reflections on the feedback, and your reflections on the process of using photographs to communicate who you (and who you want to be seen as by others). The total word count for Assignment 1, Folio B, Part 1 to be submitted for marking is to be no more than 750 words. 2 Folio B, Part 2: Identity 2: Self Imagery of Self and Career Identity – Mood Board, Feedback and Reflection (750 words) 1. Create a ‘mood board’ of 6 – 10 pictures or images that illustrate your professional skills, talents and experiences as well as your career ambitions. Avoid being literal (with photographs of yourself) but instead use images that are representative of whom you are and who you will become professionally (no clipart please!) Search ‘mood board examples’ to gain a sense of what this form of communication involves, and the range of ways that it can be assembled and presented. Present the mood board to two friends and have them provide you with feedback about what they see. 2. Write 350-400 words summarising the impressions that these people have of your visual representation of yourself, and include your own reflections (300-350words) on this feedback. The submitted assignment will include the following elements: • A Title for the Assignment • The Mood Board (no more than 50 words) • Your 700-750 words written piece summarising the feedback from others and your own reflections on this feedback. The total word count for Assignment 1, Folio B, Part 2 is to be no more than 750 words. Notes: • For ‘Assignment 1, Folio B’, please compile and submit both Parts 1 and 2 for marking. Each student is to compile both parts (Part 1– 750 words in total and Part 2– 750 words in total) which equates to a total of 1500 words as their submission of ‘Assignment 1 – Folio B’ for their first assessment task to be submitted for marking. • Please refer to ‘Rubric for Assignment 1: Folio B’ for more details.