Swinburne Faculty of Design DDD10001: Twentieth Century Design Major Research Assignment: 40% of total assessment Modern Times: Modernism and Modernity in Australia This is a research and writing assignment. It is structured in two sections. The learning objectives for each section are: MRA Part One: developing research, citation and information organisation skills. DUE: Friday 7th April. 9am MRA Part Two: developing understanding and academic literacy, including essay writing, critical analysis and graphic communication skills DUE: Friday 19th May. 9am Frederick Romberg & Mary Turner Shaw Gert Sellheim Stanhill Apartments, Queens Road, South Melbourne. Australia For Sun and Surf' poster, 1931 Designed 1942. Built 1948 - 50 More info: http://www.powerhousemuseum.com/collection/database/?irn=391676 Submission process: Include this cover page and fill in your student details. Both MRA Part One and Part Two should be submitted online as instructed by your Tutor . You will receive feedback via email for MRA Part One. This will help you to complete the work for Part Two. NB: Avoid plagiarism that is the copying or summarising of other people’s writing or ideas without proper acknowledgement of your source in endnotes and bibliography. Plagiarism will be severely penalised. Student Name: ______________________________ Student Number: ____________________________ Option Chosen: 1 / 2 / 3 (please circle) Tutor’s Name: _____________________________Swinburne Faculty of Design DDD10001: Twentieth Century Design Option 1: Modernism, modernisation and modernity in Australia, 1919 -1939 Imagine you are a contemporary design historian or design writer in 2016. Research and write an online article with illustrations (1700 - 2000 words) on the development of Modernism, modernity and modernisation in Australia between the first and second world wars (1919 - 1939) for publication in the contemporary online journal Modern Design, Australia. Your audience is designers, collectors and historians, who are interested in modern design as a means of progress and social reform. In your article, explore and explain the relationship between Modernism, modernity and modernization and how these developments were manifested in the promotion, practice and consumption of modern/modernist design in Australia during the 1920s and 1930s. While doing so consider the following: How was the process of modernisation, for example: industrialisation, transportation, urbanisation, new products, modern communication, and consumerism, changing and shaping a modern Australia? Consider the impact on cities, architecture, homes, leisure, the Australian way of life, and relationship with the international world. How did designers create the excitement of modernity? What materials, types of objects and experiences (radio, cinema, shopping, etc.) were involved? How was news of Modernism promoted through new communication media, such as magazines and film? What was the role of the new commercial designer and popular culture in this process? Choose key components from the following categories to focus on in your article and develop your argument: a) Design practice: choose one design discipline: •architecture, interior design, industrial, product design, furniture design •graphic design, advertising •fashion, film, photography, etc. b) Design objects /genre: choose objects specific to your focus design discipline (above): •hospitals, cinemas, shops/department stores, hotels, the home, apartments, furniture, lighting, appliances •print, magazines, travel posters, advertising, •travel and tourism, cars, trains, planes •fashion, jewellery, the body, photographs, etc. c) Specific designers and/or architects: •Research Australia’s early Modernist designers, who were working in the 1920s and 1930s in your chosen design discipline (above), and decide who you will focus on. •What materials and technologies did they use and what was the character of their designs? •How did they promote the ideals of Modernism and Modernist design, especially that of good design for social change? You should choose an overarching theme to help focus your research e.g. hospitals and schools, urban commercial architecture, the modern home and interior design, or a specific location such as Melbourne or Geelong. Here are some suggested research themes: • Architecture between the wars: design for new lifestyles -cinemas, department stores, offices, cafés • A machine for living: Modernism and home design between the wars • Australian Modernism: design for social reform - health, fitness, education • Lighting the way: electricity and new technologies, for the modern home and /or the modern city • Graphic design and advertising: promoting modern Australia and a modern way of life Remember, you are writing about the past from the point of view of the present day. Your focus is on the 1920s and 1930sSwinburne Faculty of Design DDD10001: Twentieth Century Design Option 2: The Modernist Manifesto: the spirit of the new Imagine you are a Modernist designer in the 1950s (This identity can be real or fictional, but you must clearly identify your Modernist design persona). Research, write and illustrate a manifesto for Modernist design as a force of change (1700- 2000 words) explaining the theory, principles, objects and practices of International Modernist Design, for publication in Australian Home Beautiful in 1959. Your audience is the general public interested in lifestyle and design. The aim of your manifesto is to educate the general public about international developments in Modernist design, as promoted by the pioneer modernists (1919-1939) to drive change in Australia after the Depression of the 1930s and to argue why Modernist design continues to be important in the post World War 2 era of the late1940s and 1950s. Pioneer modernists in Europe include the Italian Futurists, the Bauhaus, and the French architect Le Corbusier. In America, early modern designers include Frank Lloyd Wright, Henry Dreyfuss and Raymond Loewy. In Australia, early Modernist designers are Dahl and Geoffrey Collings, Gert Selheim, Douglas Annand, Norman Seabrook, Roy Grounds, Best Overend, and Fred Ward. You could also include reference to mid 20th century modernists, from America, Europe or Scandinavia, including Charles and Ray Eames, Paul Rand, Dieter Rams or Arne Jacobsen. In Australia they include Robin Boyd, Harry Seidler, Douglas Annand, Grant Featherston and others. Be sure to include reference to Australian designers in your manifesto, so that readers can see examples. In shaping your manifesto, create a voice for your designer revolutionary. Begin by introducing yourself as a designer, with a brief profile. Explain your place in the Modernist movement and why you are talking to an Australian audience. When researching look at the manifestoes of early Modernist design groups such as the Italian Futurists, the Bauhaus, the Russians Constructivists, and De Stijl - look at how they are written, how they call for social reform, and their reasons why the world should change to create the spirit of the new and embrace the machine age. Consider what principles and practices they promote. In your manifesto include an explanation of Modernist Design ideals developed in Europe and America, such as: •Social reform •Form follows function •Anti-historicism •Simplicity •Truth to materials •New materials and production technologies Explain why they are relevant to Australia and ideally suited for a modern Australian way of life. Include examples from the categories below to support your explanations: •Leading modernist designers and their theories: European, American and Australian •Design practice: architecture, interior design, industrial, furniture, graphics, fashion, photography •Modernist design objects: films, cinemas, skyscrapers, schools, the modern home, the modern kitchen, department stores, furniture, lighting, cars, aeroplanes, books, magazines, posters, advertising, fashion, etc. •Advances in materials and technologies: moulded plywood, plastics, colour photography, reinforced concrete, steel, glass, etc. Suggestions for your manifesto theme and title include: •Form follows function: easy comfort for the modern Australian home-interiors, furniture and product design •New architecture for a contemporary lifestyle: new materials, technologies and forms •Designing the future: the aesthetics of Modernism -new graphic design for the modern home magazine •Modern transport and the shape of the future: cars, trains and planes. Consider the language of your manifesto and write in a strong way to educate, inform and persuade your reader. Be sure to situate your article in its historical context of 1959.Swinburne Faculty of Design DDD10001: Twentieth Century Design Option 3: This is Modern Melbourne: a modern way of life Imagine you are a cultural writer employed by the Australian National Travel Association (ANTA) in the late1930s. Research and write a magazine article (1700 - 2000 words) with illustrations on the topic “Modern Melbourne: Modernist design for a modern way of life” for publication in The Home (1935-1939) to promote Melbourne. Your audience is an international one, comprising the educated cultural and design elite who may want to visit Australia. The aim of your magazine article is to promote Melbourne as a progressive modern city and cultural destination through showcasing modern Australian design. When writing you will need to describe and discuss Modern design developments in Melbourne, making reference to the wider issues of Australian identity, environment, and technological advancement. To do this, research and discuss changes following the 1929 Depression, when 1930s Melbourne was being modernised into a cosmopolitan city, with tourism, transport, apartments, department stores, hospitals, schools, housing, sport, modern entertainment and leisure activities. Make sure you draw attention to the role of particular designers and architects in shaping and promoting Melbourne as a modern city. Research and select different design examples, including travel posters and photography, to illustrate your argument, using visual analysis to explain and inform, from the categories below: • Architecture: Discuss the new experimental architecture, international modernist buildings/office blocks, apartments, hotels, cafés, cinemas and department stores, which are changing the face of Melbourne at this time. • Arts: Discuss the leading artists, industrial designers, textile designers, and furniture designers. Explain what is both modern and Australian about their work. • Lifestyle: Discuss leisure activities, cinema, fashion, shopping, beach culture, outback adventures, etc, using design examples such as posters, ads and magazines to illustrate your focus areas. Consider the role of film and cinema as a modern art form, both popular and influential in the modern city. • Travel Posters: What do ANTAʼs travel posters convey about modern Australian life in the 1930s? How are the Australian landscape, lifestyle, transportation, city and regional areas represented in these posters? Consider posters presenting local and regional areas of Melbourne and Victoria, and those presenting a wider range of Australian locations. What is their subject matter and how is does it speak of Modern Australia? How are the graphics distinctly modern in design -colour, line, type, space, images and production? Consider use of modernist processes like photomontage, collage, colour photography, abstraction, etc. How is the imagery both modern and international, yet distinctly Australian? NOTE: Do not be side tracked into writing a tourist brochure. This article needs to reflect your understanding of design history and principles, focusing on design within the interwar period in Melbourne! Be sure to consider the language of your article and to situate it in its historical context of the late 1930s.Swinburne Faculty of Design DDD10001: Twentieth Century Design REFERENCING AND CITATION: You must acknowledge all reference material, using APA citation practice as outlined in the APA Citation Guide: http://www.swinburne.edu.au/library/referencing/apa-style guide/ APA citation practice must be used for all references including quotations and references to authors within the text (intext citation) and for your bibliography. A complete bibliography of books, book chapters, articles (digital and print) and online sources must be included in your final submission. LAYOUT AND IMAGES ARTICLE LAYOUT Think about the layout of your article and how it can reflect the design and time period that you are focusing on. Consider space, typography, colour, arrangement of text and image, etc. Decide how you will include your chosen design examples to illustrate and inform your ideas. CORRECT LABELLING OF IMAGES - Example below Include the following information: designer’s name, title of work, materials used, date and URL 1. Alvar AALTO designer (Finland 1898 –1976) (Designer’s name) 2. Armchair 41 (Title of Work) 3. Plywood (Materials used) 4. 1930 designed, early 1970s manufacturer. (Date) Retrieved from - http://www.icsid.org/database/images/display/sb4a37d6d7c5005.jpg (URL) All visuals should be relevant to the Major Research Assignment and your focus area. Be very careful with dates - be sure your chosen design examples fit the time frame of your Option. Images should be in colour, unless only available in black and white as original photographs from the era. Ensure that they are individually labelled with the artist’s/designer’s name, title, medium and date. If images are from the web, include the source URL to show where you found them.Swinburne Faculty of Design DDD10001: Twentieth Century Design MRA Part One: Plan and Annotated Bibliography. Due date: MRA Part One aims to develop online and library research skills using secondary and primary research material, and introduces APA Referencing Practice. Secondary Source Material: research published after the historical date. Primary Source Material: original material from the historical time period you are focusing on. Your tutors will guide you through this process, which will include a Library Excursion exploring the Special Design Research Collection. Submission requirements: an essay plan and annotated bibliography presented in a pdf or word doc. STEP 1: Use the Recommended Reading List • Use the Recommended Reading List to begin your research. • Identify books and articles that relate to your chosen Option 1/ 2/ 3 and focus design area STEP 2: Identify & Find Research Information Using Library & Online Sources Use the Library for Secondary and Primary Source Material. Check out the Library Study Help and Subject Starter Guide for hints and guidance in finding materials and conducting research. Be sure to explore the resources on the unit website. Source 1:SECONDARY SOURCE MATERIAL A. Books, including e-books, some of which will be on reserve -see Swinburne Library Catalogue •Search for published material on your topic using the Swinburne library catalogue. Begin your search using keywords and/or subject headings. •Select 2 or 3 books to borrow. Read through and take notes and references. Write a brief summary of 2 books to be included in your annotated bibliography: see below. B. Book chapters and online articles-see Swinburne Library Catalogue, Online Databases, and unit website - Research & Learning button. •Search the library catalogue for book chapters and articles that have been placed on Online Reserve. Search using the unit code -DDD10001. •For copyright only 1 chapter of a book can be copied for online use. To extend your research, note the books that the chapters have come from, which will have more information relevant to your topic. •Research for articles using online Databases as explained during the Library excursion. •Select those appropriate, download and read through carefully, taking notes and references. Write a brief summary of 2 articles to be included in your annotated bibliography: see below. C. Good quality Websites -online research from design museums, galleries, universities, etc. Note: do not include Wikipedia. Do your own online research, also see unit website - Exhibitions & News button. •Write a summary of 2 websites to be included in your annotated bibliography: see below. Source 2: PRIMARY SOURCE MATERIAL: The Special Design Research Collection A. Original written materials and publications •The Library Excursion will introduce you to the idea of primary research materials, as can be found in the Special Design Research Collection. These include original magazines and journal articles, and more specifically writings by designers and critics of the actual historical time that you are researching. B. Original design objects and architecture •Most importantly primary source material includes the design objects and buildings that were produced during the interwar years or in the mid 20th century, and which still exist for you to photograph, explore, observe first hand and use to support your argument.Swinburne Faculty of Design DDD10001: Twentieth Century Design STEP 3: Write the Plan and Annotated Bibliography Read the Major Research Assignment Brief and each Option carefully to understand what is required. The Plan: Write a plan for your chosen option, using the template provided in the MRA forum in your studio. Structure your plan to include: • Statement of Option 1 / 2 / 3 • Title • Introduction -should clearly indicate you understand the question, set the context for your essay and outline your main ideas/ argument. • A definition of key concepts for your option and chosen design areas. • At least 6-8 paragraphs, with each paragraph focusing on a clear aspect of your overall topic. List the focus area of each paragraph and 3 -6 key points. Think carefully about paragraph order to ensure logical flow of ideas. •Chosen examples for discussion and analysis. Include images or illustrations you are going to use to support your ideas in each paragraph. Include required image details - designers name, date and other relevant information, and the image source URL. (If appropriate, use some examples from the architecture tour) •Conclusion -summary of your main ideas/argument. Annotated Bibliography: Create an alphabetical Bibliography of the research material you have gathered. Make a careful choice of at least 2 articles, 2 websites and 2 books, which are most appropriate for your chosen option and design focus. Write a summary of 80 -100 words for each one, explaining why you found them relevant and useful. Add this Annotated Bibliography to the end of your plan. APA Citation Guide -To create your bibliography you need to include correctly cited references: • The School of Design uses the APA method of citation, which must be used for recording the details of your reference material. A useful online guide to APA -http://www.swinburne.edu.au/library/referencing/apa-style-guide/ -shows how to cite each type of publication, including author, date, title, city and publisher. • Use in text citation in your assignment. If you include a direct quote, you will also need to include the relevant page number/s - consult guide. • For images and objects: cite designer’s name if known, url source, title of the work, location and date. • Your annotated bibliography will provide an excellent reference for you in the future. Referencing and Citation: There are important reasons for presenting and acknowledging sources of information you use in your assignments: 1. Ideas and information that originally appeared in other works will help you to substantiate the statements and/or arguments you make in your assignment. 2. Your readers may wish to find out more about the subject of your assignment by reading some of the same books, articles and other information sources you have used. 3. You must acknowledge any ideas or information you have obtained from other writers. If you do not indicate when ideas or information presented in your assignment are actually the work of other people, in academia this is called plagiarism (a type of stealing) for which you can be penalised or even failed. For more about plagiarism and how to avoid it - http://www.swinburne.edu.au/library/referencing/plagiarism/ Tip - Structuring your Research: As you research, you may find you are overwhelmed with information. Organising this into a table will help you to structure your research and link it to the main topics of your article. Use of subheadings may help to set out your information into focus themes and refine key ideas for your Option . Submission requirements: 1. Prepare your essay plan, illustrations and annotated bibliography, using the provided template and example. 2. Save your document as a pdf or word doc and name it. eg: your_name_MRA1.pdf 3. Upload it under the designated Major Research Assignment button-as instructed by your tutor and on the unit website, by the due date.Swinburne Faculty of Design DDD10001: Twentieth Century Design Recommended Reading List for MRA Part One & Two Following is a list of design books and articles that are useful for secondary source material research. It is not a comprehensive bibliography, but intended as a guide. * Indicates items on Reserve in Swinburne Library. Ask at the front desk to borrow books for 2 hours. Articles and book chapters are on on-line Reserve and can be accessed through the library catalogue and the DDD10001 website under the Research Button. You must use at least two of the reserved articles and two of the reserved books. # Indicates texts useful for establishing key definitions, concepts, people, places and themes, and are especially recommended reading. Note: As many of you may want to use the same books, you are advised to look beyond Swinburne Library. Use your local libraries, or get a Caval Card from the information desk at Swinburne Library, which will enable you to borrow from other university libraries. The State Library of Victoria is another good resource, with books always in the library for public use on site. Essential Reading: You are expected to show that you have consulted and used the essential readings. Some excerpts from these are also listed under books and chapters. * # Bogle, M. (1998).Design in Australia: 1880-1970. Sydney: Craftsman House. * # Carter, N. (2007).Savage Luxury: Modernist Design in Melbourne 1930-1939. Melbourne: Heidi Gallery. * # Stephen, A., McNamara, A. & Goad, P. (Eds.) (2007). Modernism & Australia: Documents on Art, Design and Architecture 1917-1967. Melbourne: Miegunyah Press. (See sections on Design) * # Stephen, A., McNamara, A. & Goad, P. (Eds.) (2008). Modern Times: The untold story of Modernism in Australia. Melbourne: Miegunyah Press. Recommended Books and Book Chapters Modernism -General # Aynsley, J. (2001). A Century of Graphic Design. London: Octopus. Christie, I., (2006). Film as Modern Art. In Wilk, C. Modernism: Designing a New World: 1914-1939. London: V&A. Benton, T. (2006).The Modernist Home. London: V&A. Greenhalgh, P. (Ed.) (1990). Modernism in Design. London: Reaktion Books. Owen, W. (1991). A Dynamic Iconography: Magazines and the Modern Movement. In Owen, W. (1991). Magazine Design. London: Laurence King. * # Wilk, C. (2006). Modernism: Designing a New World: 1914 - 1939. London: V&A. * # Wilk, C. (2006). Introduction: what was Modernism? In Modernism: Designing a New World: 1914 -1939. London: V&A. * # Wilk, C. (2006). The Healthy Body Culture. In Modernism: Designing a New World: 1914-1939. London: V&A. * Woodham, J.M. (1997). Ch. 2. In Woodham, J.M. Design and Modernism, New York: Oxford University Press. Australian Modernism and modernisation, including Industrial Design * # Bogle, M. (1998). Design in Australia 1880-1970. Sydney: Craftsman House. * Bogle, M. (1998). Selling modernity. In Design in Australia 1880-1970. Sydney: Craftsman House. Butler, R. (Ed) (1997).The Europeans: Emigré Artists in Australia 1930-1960. Canberra: National Gallery of Australia. Carter, N. (2007). Hospitals, Schools and Fire Stations. In Carter, N. Savage Luxury: Modernist Design in Melbourne 1930-1939. Melbourne: Heide Gallery. * # Carter, N. (2007). Modern Apartments, Modern Life. In Carter, N. Savage Luxury: Modernist Design in Melbourne 1930-1939. Melbourne: Heide Gallery. * OʼCallaghan, J. (1993).The Australian Dream: design of the fifties. Haymarket, NSW: Powerhouse Museum. * # Stephen, A., McNamara, A. & Goad, P. (2008). Introduction. In Modern Times: The untold story of Modernism in Australia, Melbourne: Miegunyah Press.* Unknown, (1937). The Spirit of Progress: the Victorian Railwaysʼnew express train. In Stephen, A., McNamara, A. & Goad, P. (Eds.) (2007). Modernism & Australia: Documents on Art, Design and Architecture 1917-1967. Melbourne: Miegunyah Press. * Woodhouse, H.O. Shop Fronts and Show Windows, 1934, and Simplicity in Architectural Design, 1934. In Stephen, A., McNamara, A. & Goad, P. (Eds.) (2007). Modernism and Australia: Documents on Art, Design and Architecture 1917- 1967. Melbourne: Miegunyah Press. Architecture Birrell, J. (1964). Walter Burley Griffin, St. Lucia: Queensland University Press. Edquist, H. (Ed.) (2000). Frederick Romberg: the architecture of migration 1938-1975, Melbourne: RMIT Press. * Goad, P. et al. (2004). Australian Modern: The Architecture of Stephenson and Turner. Carlton, Victoria: Miegunya Press. Goad, P. (2004). Bates Smart: 150 Years of Australian Architecture. Melbourne: Thames and Hudson *# Goad, P. (2009). Melbourne Architecture, 2nd Ed., Boorowa, NSW, Watermark Goad, P. & Willis, J. (2011). Encyclopaedia of Australian Architecture, Melbourne: Cambridge University Press. # Overend, B. (1938). The Desirable House: with some thoughts to the sources and success of Modernism, The Desirable House and The House of 1960, in Stephen, A., McNamara, A. & Goad, P.(Eds.) (2007) Modernism & Australia: Documents on Art, Design and Architecture 1917-1967. Melbourne: Miegunyah Press. Tanner, H. & Stringer, R. (1981) Architects of Australia. South Melbourne, Victoria: Macmillan. Thorne, R. (1981). Cinemas of Australia via USA, Sydney: Architecture Dept., University of Sydney. Turnbull, J & Nayaretti, P. (Eds.) (1998). The Griffins in Australia & India: the complete works and projects of Walter Burley Griffin & Marion Mahony Griffin, Melbourne: Miegunyah Press. Willis, J. (2001). Women Architects in Australia 1900-1950. Red Hill, A.C.T.: Royal Australian Institute of Architects. Interior Design * McNeil, P. (2001). The interior decorator in Sydney. In Ferson, M & Nilsson, M. (Eds) (2001). Art Deco in Australia: Sunrise over the Pacific, Sydney: Craftsman House. * Richards, M. (1993) The education of an artist -Marion Hall Best. In Richards, M. The Best Style: Marion Hall Best and Australian Interior Design. East Roseville, NSW: Art & Australia Books. * OʼCallaghan, J. (1993). The Australian Interior: the importance of being contemporary. In The Australian dream: design of the fifties. Haymarket, NSW: Powerhouse Museum. * Stephen, A., McNamara, A. & Goad, P. (2008) Introduction. In Modern Times: The untold story of Modernism in Australia, Melbourne: Miegunyah Press. Graphics Communication Design: Posters (Including Travel Posters) & Advertising. # Butler, R. (1993). Poster Art in Australia, Canberra: National Gallery of Australia. * Butler, R. (1993). Introduction. In Poster Art in Australia, Canberra: National Gallery of Australia. * Butler, R, (Ed) (1997). The Europeans: Emigré Artists in Australia 1930-1960. Canberra: National Gallery of Australia. * Butler, R. (1997). Uniquely Australian: Gert Sellheim and the graphic arts. In Butler, R, (Ed.) (1997). The Europeans: Emigré artists in Australia 1930-1960. Canberra: National Gallery of Australia. # Caban, G. (1983). A Fine Line: a History of Australian Commercial Art, Sydney: Hale and Iremonger. * Caban, G. (1983). Introduction. In A Fine Line: a History of Australian Commercial Art, Sydney: Hale & Iremonger. Hetherington, M. (2006). James Northfield and the Art of Selling Australia. Canberra: National Library of Australia. Holden, R. (1995). Cover Up: The Art of Magazine Covers in Australia. Sydney: Hodder & Stoughton. McDonald A. (1995). Douglas Annand: The Art of Life. Canberra, National Gallery of Australia. * # Spearritt, P. & Butler R. (1991).Trading Places: Australian Travel Posters 1909-1990. Clayton: Monash University Gallery.Design and Cultural Identity Photography * Crombie, I. (2004). Body Culture: Max Dupain, Photography and Australian Culture 1919-1939. Victoria: National Gallery of Victoria. * Crombie, I. (2004). The whiter your bread the sooner youʼre dead. In Body Culture: Max Dupain, Photography and Australian Culture 1919-1939. Victoria: National Gallery of Victoria. * Pickett, C. Blue-collar-bars. In Stephen, A., McNamara, A. & Goad, P. (Eds.) (2008) Modern Times: The untold story of Modernism in Australia, Melbourne: Miegunyah Press. Reid, G. (Director). (1992). Photographers of Australia: Max Dupain, Wolfgang Sievers, David Moore [video recording] Lindfield, NSW: Film Australia.Art Deco * # Spearritt, P. & Butler R. (1991). Trading Places: Australian Travel Posters 1909-1990. Clayton: Monash University Gallery.Art DecoAtterbury, P. (2003). Travel, Transport and Art Deco. In Benton, C., Benton, T. & Wood, G. (Eds.) (2003). Art Deco 1910-1939, London: V&A. Benton, C., Benton, T. & Wood, G. (Eds.) (2003). Art Deco 1910-1939, London: V&A. * Daele, P. van (Ed.) (1997). A Spirit of Progress: Art Deco in Australia. North Sydney: Craftsman House. * Deco Down Under: the influence of Art Deco in Australia. In Wood, G. (Ed.)(2008). Art Deco 1910-1939, Melbourne, National Gallery of Victoria. * # Ferson, M & Nilsson, M. (Eds) (2001). Art Deco in Australia: Sunrise over the Pacific, Sydney: Craftsman House. * Graham, M. For the hostess at home and about. In Ferson, M. & Nilsson, M. (Eds) (2001). Art Deco in Australia: Sunrise over the Pacific, Sydney: Craftsman House. * Grow, R. (2009). Melbourne Art Deco, Collingwood, Victoria: Ripe off the Press. * Menz, C.(2003). A Growing Enthusiasm for Modernity, Art Deco in Australia. In Benton, C., Benton, T. & Wood, G. (Eds.) (2003) Art Deco 1910-1939, London: V&A. * Thorne, R. Palaces of pleasure: cinema design. In Ferson, M & Nilsson, M. (Eds) (2001). Art Deco in Australia: Sunrise over the Pacific, Sydney: Craftsman House. # Wood, G. (Ed.) (2008). Art Deco 1910-1939, Melbourne: National Gallery of Victoria. DDD10001 Recommended Reading List Colour codes: Yellow: Alert to notes Green: Scanned. Available on the library website Pink: ebook available Additional material: added by Liz Ninnis DDD10001 Assessment 2 / MRA: Recommended Reading List For your reference the following is a list of design books and articles that may be useful for secondary source material research. This is not a comprehensive bibliography rather it is intended as a guide. You will notice there are a lot of books and articles on reserve and this is to guide you to the most significant important texts that you need to consult. Essential Reading: Stephen, A, McNamara A & Goad P.(eds), Modernism & Australia: Documents on Art, Design and Architecture 1917-1967. Melbourne, Miegunyah Press, 2007. (5 hard copies) Scans: 1032 pages - scan up to 103 Articles can be grouped together as indicated below: From PART 1: 1917 – 1937 Design pp. 174-176 Best Overend, ‘A Minimum Flat with Maximum Comfort’ 3p pp.177-182 Woodhouse, H.O. ‘Shop Fronts and Show Windows’, 1934, and ‘Simplicity in Architectural Design’, 1934. https://commons.swinburne.edu.au/file/ed01a536-c169-494e-bb3e-106a525c8c14/1/1458805.pdf 6p pp. 182-185 Minna Schuler and S. Atyeo, ‘Modern Furniture’, 1934 4p pp. 189-191 Unknown, ‘Harmony in the Modern Manner’, 1937 3p pp.192-196 Unknown, “The Spirit of Progress: The Victorian Railways’ New Express train”, 1937 https://commons.swinburne.edu.au/file/68339813-bc6d-471d-9c01-1c81902df62a/1/1458802.pdf 5p From PART 1: 1917 – 1937 Architecture pp. 216-221 L.M. Perrott. Extract from ‘Concrete Homes’, 1923 6p pp. 251-257 Walter Burley Griffin, ‘Building for Nature’, 1928 7p pp. 291-295 Best Overend, ‘The Modern Architect, the Modern Engineer”, 1934 5p pp. 311-315 Norman Seabrook, ‘1935’ 1935 5p pp. 324-329 Nora Cooper, ‘Women in Architecture’, 1936 6p pp. 339-342 Geoffrey Mewton, ‘This Modern Domestic Pattern’, 1937 4p From PART 2: 1938 – 1949 Design pp. 506-508 R. Haughton James, ‘Exhibition of Modern Industrial Art and Documentary Photography’, 1939 6p pp. 511-519 Margaret Lord, 3 articles on modern design, 1940 & 1946 9p (all these articles can be together) A. Rutherford, ‘Today’s Furniture in Today’s Flats’, 1941 pp. 527-533 Grant Featherston, ‘Sitting Pretty’, 1948 7p (these 2 articles can be together) Unknown, ‘Functional Products - Designer’, 1948From PART 2: 1938 – 1949 Architecture pp. 534-543 Overend, B. “The Desirable House: with some thoughts to the source and success of Modernism.” 1938, “The Desirable House” 1938, and “The House of 1960”, 1938 10p (Note: Part III of the original article, with images, is already scanned and online as a primary resource, but it’s still useful to have the 3 parts together here. Can both be included, as they are from different sources? Overend, B, ‘The House of 1960; let us consider it merely as shelter’, 1938 The Australian Home Beautiful pp14-15 https://commons.swinburne.edu.au/file/b19042cf-b110-48a5-9ab3-769451ef58ef/1/99333025113.pdf) pp. 545-547 P.E.Newell, ‘Bread and Butter Building: Small House Lament’, 1939 3p pp. 577-581 Walter Bunning, ‘Tomorrow’ from Homes in the Sun, 1945 5p pp. 596-603 Robin Boyd, ‘A House Divided’ and ‘Small Homes Service, 1947 8p Stephen, A, McNamara A & Goad P.(eds), Modern Times: The untold story of Modernism in Australia, Melbourne, Miegunyah Press, 2008. (hard copies plus couple of scans) 700.41120994 MOD-S Scans: 253 pages - scan up to 25 pp. xviii - xxxiii Introduction https://commons.swinburne.edu.au/file/87655d82-6f2e-4b8d-8ed7- d3226fe5d191/1/1458799.pdf 16p pp 108-113 ch.13 Pickett, C. “Blue-Collar-bars https://commons.swinburne.edu.au/file/6faeb670-3d90-44a8-896d- 403122ff99b5/1/1458797.pdf 6p Woodham, J. Design and Modernism, Oxford; New York: Oxford University Press 1997 Scan: pp.29-63 Ch.2 Woodham, J ‘Design and Modernism’ https://commons.swinburne.edu.au/file/47b2ab80-9a29- 4f8d-a0ec-17e803b9f89d/1/593224.pdf Recommended Books: 20 th Century Design History Bogle. M. Design in Australia 1880-1970, Sydney, Craftsman House, 1998. pp.68-80 Ch.5 Bogle, M, “Selling Modernity: Studios, Galleries and Department Stores” https://commons.swinburne.edu.au/file/7e0dcfe9-0540-47ec-8978-3c0cb728e252/1/593492.pdf 12p I chapter Carter, N. Savage Luxury: Modernist Design in Melbourne 1930-1939. Melbourne. Heidi Gallery 2007. pp.87- 98 Carter N. ‘Modern Apartments, Modern Life’ https://commons.swinburne.edu.au/file/1ecddae6-dd5a-43c1- b7b1-68656ad641ff/1/1458633.pdf 12p I chapter Wilk, C. Modernism: Designing a New World: 1914-1939, London, V&A. 2006 745.40904 MOD-W *R pp.10-21 Ch.1 Wilk, C. Intro ‘What was Modernism?’ 12p https://commons.swinburne.edu.au/file/91e9f066-195c-417b-a2a3-7b4304ba0b81/1/989507.pdf pp.224-233 Ch.6 Wilk, C. ‘Sitting on Air’. 10p pp.248-267 Ch.7 Wilk, C. ‘The Healthy Body Culture’. 20pSwinburne Faculty of Design DDD10001: Twentieth Century Design MRA Part Two: Final Submission Due date: Friday 19th May. 9am Ensure you carefully re-read the MRA Brief and your chosen Option to fully understand what is required. Step 1: Writing your Final Article - Tips to help you achieve a good assignment outcome a) Structure your argument/ story around clear definitions of key concepts, factual information and carefully selected design examples b) Think about your intended audience and shape your language/voice and article narrative to suit. c) Describe the examples, using visual analysis to explain how they support your points/argument. d) Use correct APA citation practice, including in text citation, when using quotations and when using the ideas and information of different writers. Make sure all images are correctly labelled and their source acknowledged. e) Check for spelling errors, and that your text reads clearly (reading your work aloud helps with written expression and identifying problems). f) Avoid plagiarism -that is copying or summarising of other people’s writing or ideas without proper acknowledgement of your source within your text and in the bibliography. Plagiarism will be severely penalised. Step 2: Design the Page Layout Design the layout of your article to suit the audience and era, consideration selection of typeface and placement of illustration in an appropriate format. Be sure to include full information plus source details for each image. Those of you familiar with InDesign will know this is an excellent layout program for making professional looking documents. Otherwise use Photoshop or IIlustrator (save work as a pdf in both of these) or Word. Step 3: Referencing and Citation You must acknowledge all reference material - include in-text references, using APA citation practice as out lined in the APA Citation Guide: http://www.swinburne.edu.au/library/referencing/apa-style-guide/ APA practice must be used for all references including quotations and references to authors within the text and for your bibliography. Step 4: Bibliography A complete bibliography of books, chapters, articles (digital and print) and online sources must be included in your final submission. The bibliography is a list of all texts used, presented in alphabetical order according to author surnames.Note: the final Bibliography should, include more than the 6 resources presented for the MRA1. You should also make an image reference list, or include the full information plus source details beneath each image. Step 5: Submission Process 1. Complete the cover page and fill in all details -include in the same document as your MRA Part 2. 2. Save your document as a pdf or word doc and name it. eg: your_name_MRA2.pdf 3. Submit your completed MRA2 online under the designated Major Research Assignment button-as instructed by your tutor and on the unit website, by the due date.