Contents 1. Introduction 3 2. Objectives 4 3. Products and Services 4 3.1 Product and Services 4 3.2 Price 5 3.3 Place 6 3.4 Promotion 7 3.5 Product/services analysis table 7 4. Target market 8 4.1 Target Country 8 4.2 Target Market 9 4.3 Reason of selecting the target market 9 4.4 Characteristics of target group 9 4.5 Cultural features of target group 9 5. Promotional Techniques 10 5.1 Promotional Techniques 10 6. Action plan 14 7. Policies and Procedures 15 8. Personnel and Physical Resources 15 8.1 Personnel 15 8.2 Physical Resources 16 References 17   5.1 Promotional Activity Target audience 5.4 Objective Timing 5.5 Budget 5.2 and 5.3 Measure of effectiveness Newspapers Times of India Hindustan Times This will Target upper-class and upper-middle class as they tend to have to paper delivered daily. To make the GC2018 part of their daily lives, to generate interest. Monday and Friday newspapers. Starting January 2017 Allocated budget will be $35,000 Television Star T.V. Zee T.V. This will target the upper class and the upper-middle class as they regularly watch tv To make them aware of the GC2018. 30 second add during the news, as this group like to stay up to date with current events. Starting August 2017. Allocated budget will be $100,00 Results in increased sales of event tickets and higher booking of the holiday packages. Magazines Business India Forbes India Readers Digest (india) Sportstar Vogue These magazines are popular with the upper class and upper middle class and cover a wide range of interests. We will cover a wide range of interests with these magazines. To reach as many people as possible. The aim will be to run whole page adds monthly in each magazine. Starting January 2017. Allocated budget will be $100,00 It will result in enhanced awareness of the event taking place. Radio Akashvani station To target people while driving to and from their destinations. To support the printed media and to keep the idea of the GC2018 alive in their minds. This will be broadcast in the morning between 7am and 9am and evening between 6pm and 8pm. Starting March 2017. Allocated budget will be $24,000. Results into increased sales of event tickets and higher booking of the holiday packages. Cinema Media Ant Upper class and upper middle class people enjoy going to the cinema. To showcase the size of the GC2018 on the big screen. This will be done on Saturday and Sundays before each major movie starts, 5 different movies per day. Starting June 2017. Allocated budget will be $195,000 It will result in enhanced awareness of the event taking place. Social Media Face book India. This will target all face book uses, especially those that love to enter competitions. To show the gold coast lifestyle and the GC2018, while people are socializing with friends to encourage them to talk about the GC2018. This campaign will run in the evening at 9.00pm every second day. It will also have a competition attached so they can enter. Starting February 2017. Allocated budget will be $63,000 The sales of tickets will be evaluating after these promotions. If there is an increase, then it means there are positive outcomes of the promotional activity. Auto Advertising Advertisewale This will again target the upper-class and upper-middle classes, in New Delhi, Andhra Pradesh, Punjab, Goa and Maharashtra. Indian people spend a lot of time in traffic, so they will see the auto adds while waiting, this will keep the GC2018 on their minds. The banners on the auto rich shaws would be permeant until a week before the games start. Starting July 2017. Allocated budget would be $78,000 Petrol Pump Hoardings Blueoceanmedia.in This will target professionals and business people. The main objective is to stay current on keep them thinking of the GC2018. These hoardings will go up 6 months before and stay until a week before the games start. Starting October 2017. Allocated budget will be $59,000 Bus branding Busbranding.com This will target upper and upper-middle class people while they are going to and from work. To maximize the impact and to reach as many people as possible while they are out of their houses. New Delhi region. Starting This will start 6 months before the GC2018 starts. Starting October 2017. Allocated budget will be $52,000 Results into increased sales of event tickets and higher booking of the holiday packages. Event DFL Place Saket District, Plot A4, Press Enclave Road, Near Marriott Hotel Next to city walk, Punjab, Goa, Andhra Pradesh and Maharashtra. This will target to upper and upper middle-class in new Delhi The object here would be to promote the GC2018 to get the people excited and involved. This would happen 4 months before the GC2018 started, and do one every month on a Saturday. Starting December 2017. Allocated budget will be $100,000 Competition Win free event tickets to the Gc2018.There will be 5 draws held in New Delhi, Goa, Punjab, Andhra Pradesh and Maharashtra. This would generate the interest of the upper and upper-middle class people The objective here would be to tie the competition to win free event tickets to the GC2018 to be drawn at the events The competition would work by using face book campaign. Starting June 2017. Allocated budget will be $257,000   1. Action plan Time-frame Activities Jan-Feb 2017 • January will see all print ads finished and ready to run. • January will also see finalization of the face book campaign • February newspaper ads will start in the Hindustan newspaper and the Times of India. • February newspaper ads will start in the Hindustan newspaper and the Times of India. • February will see the launch of the face book campaign. March-April 2017 • March the radio ads will be finished and ready to go • March will see the start of production for the tv ads. • April will see the radio campaign launched. • April will see the start of designs to be used for hoarding bus branding and autos rickshaw advertising. May-June 2017 • May will see the ads finished for the cinema. • May will see completion of the face book competition. • June will see the launch of the cinema campaign. • June the Face book competition will be added to the existing face book campaign. • June will see the finalization of tv ads. • June will have final designs for hoardings, bus branding and auto rickshaws. July-August 2017 • July will see the start of the television campaign start. • July will see Auto rickshaw signs going on. • July will see planning start for the events to start in December. • August see the final designs for hoarding and bus branding. Sept- Oct 2017 • October will see the petrol pump hoarding going up. • October bus branding in New Delhi will start. Nov- Dec 2017 • December will see the start of the events to take place at DFL place New Delhi. • First competition will be drawn Jan 2018 • Event will be held Punjab-City Emporium, Chandigarh, Punjab. • Second competition will be drawn. Feb 2018 • Event will be held Goa- Caculo mall, Panjim, Goa. • Third competition will be drawn. Mar 2018 • Event will be held Maharashtra – High Street phoenix mall, Mumbai, Maharasshtra. • Fourth competition will be drawn. Apr 4-15 2018 • Gold Coast 2018 commonwealth games will commence. 2. Policies and Procedures GC2018 Commonwealth games are one of the most recognized sports incident thus it is essential that critical and efficient security, ethical and legislative guidelines should be there. Security • It is also necessary that people coming from all the overseas should go through a efficient checking so that there must not take place any non-happening event. • There should also be the development of several policies which can be helpful in practical execution of the incident. These guidelines can be related to the security, safety of the people at the event (Foley, McGillivray and McPherson, 2015). Legislative • There are various laws in Australia; it has been a law related to privacy that the tourist or other people cannot take photographs near the private property of any individual. Hence the people who are the visitors of GC2018 Commonwealth games must take care of this. Ethical • It’s the moral responsibility of the nation that there should be no harm to the environment as well as the scarce resource in the execution of the event. 3. Personnel and Physical Resources 8.1 Personnel To execute and undertake the promotional activities it is necessary that there must be take use of personnel. • The organisational will take use of few renowned promotional and advertising agencies which can undertake the promotional activities for the event. • There will also be appointed several numbers of volunteers who will carry on the promotional activities in India. • As well as the agency staff will organise other social campaigns which can drive the attention of the public in both domestic as well as target country (Goldcoast, 2017). 8.2 Physical Resources • The physical resources which will be taken use for the promotion of the event will include online promotion through laptops. • There will also be taken use of special skills in promoting the event through display materials and projectors. So that people can be attracted with these promotions (Dangarwala and Rao, 2016).  References Dangarwala, U.R. and Rao, K.J., 2016. Scenario of Tourism Industry in India. International Research Journal of Multidisciplinary Studies, 2(5). embracing2018, 2015. Ahead of the Games, The inside story on Gold Coast 2018 Commonwealth Games™ preparations, Pp.27, Accessed on: 3rd March, 2017, Accessed from: http://www.embracing2018.com/content/Document/Ahead-of-the-Games2015.pdf embracing2018, 2016. Development of a legacy plan for the Gold Coast 2018 Commonwealth Games™, Pp.35, Accessed on: 3rd March, 2017, Accessed from: http://www.embracing2018.com/icms_docs/196645_Development_of_legacy_plan_for_Gold_Coast_2018_Commonwealth_Games_Colmar_Brunton.pdf Foley, M., McGillivray, D. and McPherson, G., 2015. Culturing Sport Mega Events: Leveraging Public Value. Creating Public Value in Practice, pp.331-347. gc2018, 2016. Annual Report 2014-15, Gold coast 2018, Pp.70, Accessed on: 3rd March, 2017, Accessed from: https://www.gc2018.com/sites/default/files/GOLDOC-Annual-Report-2014-15---FINAL-SUBMITTED.pdf gc2018, 2017. GC2018 Ticket Prices, Accessed on: 3rd March, 2017, Accessed from: https://www.gc2018.com/sites/default/files/Gold_Coast_2018_Ticket_Pricing.pdf Gold Coast 2018 Commonwealth Games Corporation, 2017. Ticket Pricing, Accessed on: 3rd March, 2017, Accessed from: https://www.gc2018.com/tickets/pricing Goldcoast, 2017. GC2018 benefits, Accessed on: 3rd March, 2017, Accessed from: http://www.goldcoast.qld.gov.au/thegoldcoast/commonwealth-games-benefits-24257.html Goldcoast, 2017. Gold Coast Destination Tourism Management Plan 2014-2020, Pp.64, Accessed on: 3rd March, 2017, Accessed from: http://www.goldcoast.qld.gov.au/documents/bf/destination-tourism-management-plan.pdf Kane, C., 2014. Federal budget: Gold Coast's 2018 Commonwealth Games get $156 million funding boost, Accessed on: 3rd March, 2017, Accessed from: http://www.abc.net.au/news/2014-05-14/federal-budget-gold-coasts-2018-commonwealth-games-get-boost/5451714 Madigan, M., 2013. 2018 Gold Coast Commonwealth Games allocated $100 million in Queensland State Budget, Accessed on: 3rd March, 2017, Accessed from: http://www.couriermail.com.au/news/queensland/gold-coast-commonwealth-games-allocated-100-million-in-queensland-state-budget/news-story/ae434d4102e716e990165ba14315e2b1 Polson, E. and Whiteside, E., 2016. BRICS| Getting in the Game? A Rising India and the Question of Global Sport. International Journal of Communication, 10, p.21. thecgf, 2011. 2018 Commonwealth Games Candidature, Report of the CGF Evaluation Commission, Pp.144, Accessed on: 3rd March, 2017, Accessed from: https://www.thecgf.com/games/2018/2018_CGF_Evaluation_Commission_Report.pdf Venkatachalam, V.B., 2009. Commonwealth Games 2010 and destination branding. Journal of Tourism Challenges and Trends, (2.2), pp.71-89. Xe, 2017. XE Currency Converter: AUD to INR, Accessed on: 3rd March, 2017, Accessed from: http://www.xe.com/currencyconverter/convert/?From=AUD&To=INR