Assignment title: Information
SHIVAM SHARMA
EMV8861
Consultation strategy
Consultation strategy for Office Assistant is essential for formulating a strategy plan of Office Assistant that requires expertise from senior management and stakeholders. Office Assistant is a leading company that offers products and services related to corporate offices. The Office Assistant deals with products like office furniture, toner & ink needs, office supplies, printing, equipment hire, photocopying, etc. The consultation strategy for the company is essential in order to acquire higher revenue from the market by improving the operational strategies of the company. Strategies are to be formulated by consulting with the senior management of the company. It is to be done in order to collect different information regarding the operational procedures of the work via formal mail, meeting, feedback sessions, newsletters, brainstorming sessions, focus groups, etc..
The senior management of the company includes stakeholders, chief operational head, CEO, etc. Their consultation is essential because the stakeholders know the appropriate condition of the company in the market. A documentation has to be done to the chief consultation people so that information about the operational plan. The plan must include developmental activities that include increase of sales by 10% within a time frame of 12 months. The form also contains activities that the senior authorities must approve so that the plan should have a flow. The strategy will be formulated by analysing the current strategies of each operational department of Office Assistant.
STAKEHOLDER ROLE IN THE PROBLEM PRIORITY LEVEL CONSULTATION METHOD
CUSTOMERS Regular users of the product of the firm Observe Communication through electronic mails and newsletters
SUPPLIERS The suppliers of the raw materials and equipments needed for the production of the products Observe • Communication through email
• Newspapers
• feedbacks
SENIOR MANAGEMENT Making the decisions with regards to increase of the sales by 10% in the upcoming months Keep informed • Feedback
• Communication through email
• Newsletters
STORE MANAGER Developers of the operational plan for the firm that would help in increasing the sales of the products Manage closely • Hold meetings
• Interviews
• Feedbacks
Person responsible
The people who are responsible for the success of the operational plan of Office Assistant are Stakeholders, chief operational manager, store managers, sales man of Office Assistant, HR recruiters and managerial head of strategic management department.
Timeline
The timeline of the operational plan will be formulated as per the business goals and objectives that are mentioned earlier with respect to the provided time i.e. one year.
Events Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Development of new product
Implementation of pricing strategy
Competitor analysis
Market Analysis
Development of promotional strategy
Recruitment of digital marketing team
Budget
The budget is to be formulated by the as per the financial condition of the company. Approximately $30,000 will be required in order to acheive all the targets and activities of the operational plan.
Elements Total expense
Investment in research and development $ 10,000
Recruitment costs $ 4000
Promotional costs $ 11,000
Miscellaneous costs $ 5000
Total costs $ 30,000
Resource Requirements
Considering the resource requirements, both tangible and intangible resources are required for accomplishing the success of the operational plan of Office Assistant. Tangible resource includes finances, technologies for new product development, new team for digital marketing promotion, vehicles, equipment, etc. Intangible resources include skills and capabilities of the people associated with the plan .
Key Performance Indicators
Key Performance Indicators of the operational plan of Office Assistant include
• Increase in the number of products and services
• Improvement of promotional strategy within 3 months
• Change in the pricing strategy to competitive pricing
• Increase in the sales by 12%
• Increase in the revenue near to double
• Increase in the number of stores of Office Assistant by 10
These performance indicators will be described under the SMART objectives.
The goals and objectives of the business related to the operational plan are specific in nature.
Since the budget of the operational plan is divided into many divisions, hence it is measurable in monetary terms and time based.
The increased of sales can be achieved within 12 months if the budget is allocated in a proper way and the people will work as per their responsibilities.
The plan is a full proof plan and the activities are formulated within the budget and period of 12 months. It is not done on assumptions. So all the steps are relevant and realistic for the achievement of the goals.
The time taken for the accomplishment of the business goals is time bound i.e. a time span of 12 months is required for goal of the operational plan accomplishment.
Contingency Plan
Risks
There are possible risks that can occur in the implementation of the operational plan and formulation of consultation strategies of the plan. The skills of the employees may be not up to the mark, monitoring the progress of the plan, improper development of R&D, etc. Other risks include different types of latest technologies used by competitors, and the latest technologies of marketing and promotion.
Solutions
Appropriate solutions include developmental program for the employees, implementation of new technologies for new product development and promotional activities, customized training for the new employees as well as old employees. A monitoring team should be there who will check the activities of the operational plan . Market analysis is to be done to collect information from the competitors in order to formulate improved better strategies for increasing revenue.
Outcome
Vision
The vision of Office Assistant company is “providing best quality products and services to the corporate offices by using sustainable approaches of business practices”.
Approvals
The general manager and the finance manager of the company will finally do approval of the plan.
James Norwood (General Manager)
Justin Kemp (Finance Manager)