Assignment title: Information


QUESTION 1 1. What are the four arguments for pushing for greater levels of networking in innovation? Which one do you find most persuasive and why? QUESTION 2 1. What are some of the most important factors that affect adoption? Why is it important to consider individual characteristics when introducing a new innovation? QUESTION 3 1. Explain what it means to be a venture champion? What are some of the factors that influence the decision to establish a new venture? What do we know about the background of individuals who have a propensity to develop new ventures? QUESTION 4 1. Explain the differences between functional teams and cross-functional teams. In the research note 9.1 on page 406, what did the study determine about the effectiveness of cross functional teams? QUESTION 5 1. What are the different challenge to expect in the set-up operating, and sustaining (or closure) stage in managing innovation networks? Give an example of a product or program and the challenges it faced in one of these three areas. QUESTION 6 1. Give an example of a consumer market survey in which the company was able to obtain information to successfully launch a new product. Is there a best way to identify niches? Explain. QUESTION 7 1. Explain how patents work. Which legal tests must be satisfied in most countries in order to meet patient requirements? QUESTION 8 1. The author explained that the idea of a lone inventor pioneering his or her way to market success is something of a myth? Do you agree with this statement? Why or why not? Give examples of products or ideas that have been successful to justify your point. QUESTION 9 1. What are the key components of a business plan? Why are they important? QUESTION 10 1. Explain the importance of brainstorming. What are the three most important approaches to brainstorming? Explain a situation in which brainstorming could achieve innovative results 5