Marchaee Evans ASSIGNMENT LM7: THE MEDIA PLAN - Due Mar 26, 2017 11:30 PM MKA1511 ADVERTISING ONLINE 564631 ASSIGNMENT LM7: THE MEDIA PLAN a) Identify and explain the concepts of Gross Impressions and Gross Rating Points. b) Tell how each is calculated. Which do YOU believe is the more important measure and why? ASSIGNMENT LM7: THE MEDIA PLAN