INF10003 - Assignment 1 Outline © Swinburne University 2017 Approx. 2000 words Weighting: 20% Due date: See Unit Schedule Assignment 1 submission details • All pages should include your name and student number in the document footer • All references should be appropriately cited using the Harvard style • Submit your assignment as one PDF or Microsoft Word document • Save your file as follows: [student number_A1.filetype] e.g. 1234567_A1.pdf or 1234567_A1.doc • Submit your assignment via the Blackboard link > Assessment > Assignment 1 Your tasks (Main Report Specifications) This assignment is essentially a two-part assignment; the first part of the assignment will concentrate on the analysis of the business and the type of data the business uses on a daily basis. Part A: Upon selecting one of the scenarios, you are required to complete the following requirements. • Industry background: Review the industry involved in the chosen data set and provide a brief yet comprehensive overview of that industry sector, including history, current environment and transformations and future scope. • Business model and environment: Identify the business model best suited to the scenarios as well as identifying their target audience and value proposition. Using the following analysis methods conduct an analysis of the chosen business. o SWOT analysis o Porters 5 forces. • Create a table with the provided data set and identify appropriate field labels. Provide a brief description justifying your field label choices. • Using the provided datasets, identify (min 3) trends or insights that a manager can identify to gain a competitive advantage. Part B: The second part of the assignment will be mainly focused on developing a non-functioning website information portal mock-up. As a designer, you may consult with your tutor to ensure you accurately reflect the requirements of your proposed design. You must also consider basic design principles to justify your design and user interface. As well as the web and design elements, a vital part of this assignment is the perceived business advantage; you must be able to prove that the business will benefit from your design. Tasks for this part of the assignment include: • Design three (3) main prototype pages for your proposed user interface. 1 Main page (no selections made), 1 page with simulated sections shown and 1 page with the simulated output. (any design or drawing tool can be used) • Discuss the elements within those pages in relation to design principles and usability guidelines. Also discuss the relationship between the webpage selection options and the identified fields from the data set. • Identify three (3) additional tools and or engagement methods the website can use to increase its competitive advantage. Business Scenario Requirements Several small business scenarios with accompanying raw data sets and animated introductions are available to you (via the unit website), all of which require a detailed analysis and the development of a mockup information system interface (web interface). Your task is to choose one of these scenarios for which you will carry out a business review and competitive analysis in order to design and implement a suitable web information portal. The business scenarios include; 1. Honest Jim Carsales – A car sales company with over 29 years’ experience in the car industry. 2. Harry’s Bikes – Harry’s shop started small and is now importing bikes from all over the world. 3. Eco-Homes -A family based business in sustainable home design with 20 years’ experience now expanding to a national level. 4. Pies’n Buns- From a humble street market origin to having multiple stores this business now wishes to develop an online presence to promote their products to a wider local market as well as the corporate catering market. Please make sure that you download the full scenario outlines from the unit website. Swinburne University INF10003 - Assignment 1 Outline © Swinburne University 2017 Your assignment should be presented in the form of a comprehensive report with images to support your statements and proposed designs. It is also expected that the report will also include references from sources external to the ones already provided. Main Submission Requirements/Structure The structure of your report should include the following: • Executive Summary * • Table of Contents * • Introduction* Part A: Evaluations of the business: • Industry Background • Business model and environment (business model type, target audience) • Value proposition • SWOT analysis and discussion • Porters 5 forces Analysis • Table creation and discussion Part B: Information Portal design: • Design review and justification • Page designs (x3), including discussion on additional customer engagement techniques Other report components. • Conclusion/Summary (provide brief summary and any additional recommendations) • Include an appendix *(mandatory) • Reference List *(mandatory) Additional Resources: The following resources (as listed below) can be used as additional guides to assist you with your analysis and design. • https://hbr.org/2015/01/what-is-a-business-model • http://www.businessnewsdaily.com/5446-porters-five-forces.html • http://www.businessnewsdaily.com/4245-swot-analysis.html • https://uxplanet.org/designing-more-efficient-forms-structure-inputs-labels-and-actions-e3a47007114f#.el8ts0exk Submission Requirements The submission must be your own work, that is, it must be the result of your own readings, thoughts and discussion, and the expression of the ideas must be yours. Editorial assistance is permitted, but should be limited to such matters as assistance with grammar and syntax, and suggestions for improving clarity of expression. ***IMPORTANT: Plagiarism – the action or practice of taking and using as one’s own, the thoughts, writings or other work of someone else – is not condoned by the University and severe penalties will be imposed where plagiarism is detected. Examples of plagiarism range from copying a passage from a book or another person’s assignment without appropriate acknowledgement, using another student’s computer program, or submitting identical assignments. Submission Assistance Assistance can be obtained from the Helpdesk (03) 9214 5000 for any technical issues with submitting your assessment into Blackboard. If it is after hours, you may email the assessment directly to the convenor so as to avoid late penalties. For further information and additional resources regarding plagiarism Client Scenario: Eco-Homes Business Profile Eco-Homes are leaders in integrated sustainable design with 20 years experience and 10 National and State awards for energy efficiency and sustainable design. Let us design you a home that is beautiful, knowing that you will enjoy a degree of independence against present and future water and energy cost increases and shortages. Our speciality is giving you a home that is super comfortable and exceeds the energy performance levels of 6 Star Rated design with the choice of rainwater collection, alternative power sources, grey water recycling, solar hot water and water efficient landscaping. We can also support you during construction by working closely with your builder to maximize a smooth flowing process. We also consult with architects and building designers on integrating energy efficient design and sustainable systems Company Details HQ: Eco-Homes 21 Titan Ave Carrum Downs, 3970 Telephone: (03) 9555 7777 Mobile: 0417 5620984, Facsimile: (03) 9555 7778, Email: [email protected] About Us Steve Jenkins is the managing director of Eco-Homes He studied at the University of Technology, Launceston, and graduated with a Bachelor in Civil Engineering. During his extensive working semesters, Steve was exposed to many design and construction aspects of the commercial, industrial and civil sectors. It was during this 'break-in period' that Steve became disenchanted with the indiscriminate over specifying, overuse and 'over waste' of materials without regard for the consequential impact on the finite resource depletion. This led him to tackle a much needed and praised, two hundred page, thesis on "ECO Homes- a current state analysis of the built environment and an ecological alternative". Since his graduation, Steve has undertaken a pro-active role in researching and implementing means of minimising environmental disruption and degradation in the residential sector. In 1996, ECO Homes became the means of pursuing Steve’s vision of Developing Sustainable Environments. Many beautiful Eco homes have now been designed, engineered and built exclusively by Eco Homes. Business Details Office and showroom including 2 display homes: Open: 9.00 till 5.45 Mon-Fri and 10.00am till 4.30pm Weekends (not including Sundays and Pub/Holidays) Address: 37 Taylors Rd Lyndhurst, Victoria Current Personnel Steve Jenkins- Managing Director Age: 45 • owner and founder of “Eco-Homes” • Not computer savvy, but can use them if necessary • No real Internet experience apart from general surfing Annabelle Swartz – Client Manager Age: 41 • Graduate business student • Uses computers frequently • Has completed customer relations courses Charles Chang – Principle Architect Age:36 • Qualified Architect (Melb Uni) • Uses computers frequently • Limited knowledge of ebusiness Mia Ridgeway – Land and Environment Advisor Age: 33 • TAFE graduate –Horticulture • TAFE graduate – alternative power • Fluent user of computers, currently studying eBusiness. Nathan Swanson – Builder Age:51 Antonio Gonzalez – Apprentice Builder Age:19 Guy Stillwater – Electrician Age:27 And various contract employees. Considerations for the Proposed Web Site • About Us / Contact Us • Business History • Design a Logo • Products – photographs of completed homes, virtual tours, graphical explanations about the benefits of renewable energy etc... • Mission Statement “To Adapt and Be One with the Environment” • Design an Online purchasing and feedback facility • Provide an area for where like minded environmentally friendly builders and owner builders can discuss and share ideas. • Links to other sites – various related sites