Assignment title: Information
MKA1511 ADVERTISING ONLINE 564631
ASSIGNMENT LM8: CREATIVE STRATEGY Pick any animal.
a) Now think of 5 products that could effectively use that animal in their ad campaigns.
b) Explain one of those campaigns in greater detail.
c) Finally, tell me two animals that would be AWFUL in the campaign you just described.
Answer should be in a 200-400 word essay
ASSIGNMENT LM9: THE MEDIA PRODUCTION PROCESS a) Explain the function and importance of the
"storyboard" in the TV Ad production process. b) Draw a (6 scene minimum) storyboard for the
animal/product ad that you described in LM 8. you may use the free software online for creating a
storyboard at storyboardthat.com c) Scan it and add as an attachment to this answer.