Assignment title: Information
Design two circulars/flyers focused on the gene, disease
or organism you have selected.
a)The first flyer is to be designed as an announcement
and educational tool for your new molecular assay.
These should be focused on the needs of the clinical
staff (read physician). Algorithms showing appropriate
clinical utility would be helpful as well as discussion
of the clinical relevance of the test. Convince the
clinical world they should order your molecular test
over previous testing modalities or demonstrate how it
adds that supportive piece to clinical picture. One
8.5" x 11" sheet of paper used any way you want, it can
be a memo, a tri-fold brochure, printed on one side or
both. This is to be used as a reference educational
tool.
(b)The second flyer is for the individual who is being
tested. This is to inform them of what you are
testing, why your testing it and what the
interpretation means. Remember, these are lay people
you are educating and many fear and distrust science.
This is only a 4" x 6" index card size.
As you can imagine there is no right or wrong answer here, these
flyers will be judged on completeness and consistency with the
original premise.