Assignment title: Information
Strategic Group Report (2200 words)
you need to identify a company (Australian Company only) in any industry of your choice and
examine the environment they have been operating and their growth strategies. Following are the
industries from where you can choose only one company:
Agriculture
Tourism
Education
Pharmaceutical
Organic food
Wine
Airline
Sports/Events
Note: Students are not allowed to choose fast food or soft drinks industries for this assignment.
HC3141 International Strategic Management Tri 1 2017 7 Submission: Lecturer will create a Group
Folder, on due date, one group member has to submit to Blackboard on Final submission link Use
the following structure for your assignment:
1. Introduction – Industry and your company
2. The micro and macro-environment in which this company is operating – briefly discuss main
factors
3. Company’s competitive advantage over its rivals.
4. Is this company following any Generic Strategies of Porters (Cost leadership, Focus or
Differentiation)
5. Company’s growth strategies like diversification or Integration or company using Ansoff matrix to
grow in their market.
6. Strategic recommendations at functional and business level