Assessment Details Qualification Code/Title Assessment Type Assessment - Time allowed Due Date Location AHIC Term / Year Unit of Competency National Code/Title BSBMKG414 Undertake Marketing Activities Student Details Student Name Student ID Student Declaration: I declare that the work submitted is my own, and has not been copied or plagiarised from any person or source. Signature: ____________________________ Date: _____/______/__________ Assessor Details Assessor’s Name RESULTS (Please Circle) SATISFACTORY NOT SATISFACTORY Feedback to student: ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ Student Declaration: I declare that I have been assessed in this unit, and I have been advised of my result. I am also aware of my appeal rights. Signature: _______________________________ Date: ______/_______/___________ Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedback. Signature: ________________________________________ Date: ______/_______/___________ Instructions to the Candidates  This assessment is to be completed in class supervised by assessor.  Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You will be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of competency.  If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.  Please refer to the College re-submission and re-sit policy for more information.  If you have questions and other concerns that may affect your performance in the examination please inform the assessor immediately. Assessment task-1 (Research market information) Assessment description Using the scenario information supplied for a simulated workplace, the candidate will answer questions to demonstrate the skills and knowledge required to use a marketing plan and research market information. Procedure/Instructions 1. Review the simulated workplace information provided on BBQfun, including: ● Assessment Task 1 BBQfun scenario (Appendix 1) ● BBQfun marketing plan FY2011/12 (Appendix 4) ● BBQfun marketing policies and procedures (Appendix 5). 2. Consider the following questions and prepare your answers. You will need to answer the questions in an interview with your assessor, or you can submit written answers. Keep notes or records of any research you conduct. a. According to the organisation’s marketing plan, what are the organisation’s three target markets? – Describe the profile of each target market segment. – Describe the positioning and marketing mix for each market segment. – Undertake research into the marketing segments in the marketing plan. Take notes and be prepared to explain what research you undertook. Describe any new market information you found. Describe each segment’s needs and how the organisation should satisfy those needs through marketing activities. b. According to the scenario, what previous marketing activities have been undertaken? Why do you think they were only partially successful? c. What marketing activities are needed? Refer to the organisation’s marketing plan. d. What marketing activity would you suggest? Explain why. Refer to the marketing plan and any additional information you uncovered through research. e. According to the organisation’s policies and procedures, what legislation is relevant to marketing activities? What legislation will apply to the marketing activities you suggest? Explain why. f. According to the marketing plan, what outcomes are expected from marketing activities? 3. Arrange time with your assessor to answer the questions and discuss research notes. 4. Submit all documents. Ensure you keep a copy of all work submitted for your records. Trainer will also provide further explanations on the above instructions in the class which will clearly outline all requirements in more detail and simplistic way according to your understanding level. You may also request your trainer for additional information and may seek help with summarising of all instructions if required. Submission Specifications You must provide: ● oral or written answers to the questions supplied in Step 2 of the procedure above ● notes and records of any research undertaken. .