Assessment Details Qualification Code/Title Assessment Type Assessment - Time allowed Due Date Location AHIC Term / Year Unit of Competency National Code/Title BSBMKG414 Undertake Marketing Activities Student Details Student Name Student ID Student Declaration: I declare that the work submitted is my own, and has not been copied or plagiarised from any person or source. Signature: ____________________________ Date: _____/______/__________ Assessor Details Assessor’s Name RESULTS (Please Circle) SATISFACTORY NOT SATISFACTORY Feedback to student: ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ Student Declaration: I declare that I have been assessed in this unit, and I have been advised of my result. I am also aware of my appeal rights. Signature: _______________________________ Date: ______/_______/___________ Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedback. Signature: ________________________________________ Date: ______/_______/___________ Instructions to the Candidates  This assessment is to be completed in class supervised by assessor.  Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You will be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of competency.  If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.  Please refer to the College re-submission and re-sit policy for more information.  If you have questions and other concerns that may affect your performance in the examination please inform the assessor immediately. Assessment Task-3 Review marketing activities Assessment description Using the scenario information supplied for a simulated workplace, the candidate will record outcomes of marketing activities, compare outcomes of marketing activities with expected outcomes, and prepare a marketing activity report. Procedure/Instructions 1. Review the simulated workplace information for BBQfun: ● Assessment Task 3 BBQfun scenario (Appendix 3) ● BBQfun marketing plan FY2011/12 (Appendix 4) ● BBQfun marketing policies and procedures (Appendix 5). 2. Review the marketing activity that you planned and implemented in Assessment Task 2 (eight-week magazine-based promotional campaign). 3. Using the template provided in Appendix 7, develop a simple survey tool to measure brand recognition and campaign/marketing strategy effectiveness. 4. Following the format of the template provided in Appendix 6, develop a 1–2-page implementation action plan to implement the survey. Assume you already have authorisation to implement the planned survey. Include: ● activities undertaken ● goals ● resources and personnel requirements ● where and how survey will be implemented and why ● budget allocation information. Note: This task requires you to plan for implementation of the survey. As you will not be able to carry out the survey, the next stages of this task will require you to work with the information provided in Part 2 of the scenario. 5. Prepare a 2–3-page marketing activity report for your manager (assessor) to review: ● Describe all activities undertaken for the eight-week campaign (what was done, why it was done, how it was done) including: ○ the promotional activity ○ the planned survey ● Describe any implementation issues. ● Describe results (provided in Part 2 of the scenario) from the campaign. ● Compare results to expectations. 6. Submit all documents to your assessor as per the specifications below. Ensure you keep a copy of all work submitted for your records. Trainer will also provide further explanations on the above instructions in the class which will clearly outline all requirements in more detail and simplistic way according to your understanding level. You may also request your trainer for additional information and may seek help with summarising of all instructions if required. Submission Specifications You must provide: ● a survey tool to measure outcomes of marketing activities ● a survey tool implementation action plan (1–2 page) ● a marketing activity report (2–3 page). . .