Assessment Details Qualification Code/Title Assessment Type Assessment - Time allowed Due Date Location AHIC Term / Year Unit of Competency National Code/Title BSBMKG414 Undertake Marketing Activities Student Details Student Name Student ID Student Declaration: I declare that the work submitted is my own, and has not been copied or plagiarised from any person or source. Signature: ____________________________ Date: _____/______/__________ Assessor Details Assessor’s Name RESULTS (Please Circle) SATISFACTORY NOT SATISFACTORY Feedback to student: ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ Student Declaration: I declare that I have been assessed in this unit, and I have been advised of my result. I am also aware of my appeal rights. Signature: _______________________________ Date: ______/_______/___________ Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedback. Signature: ________________________________________ Date: ______/_______/___________ Instructions to the Candidates  This assessment is to be completed in class supervised by assessor.  Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You will be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of competency.  If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.  Please refer to the College re-submission and re-sit policy for more information.  If you have questions and other concerns that may affect your performance in the examination please inform the assessor immediately. Assessment task-2 Plan and implement marketing activities Assessment description Using the scenario information supplied for a simulated workplace, the candidate will analyse market information, develop an action plan for an activity (including assigning resources and responsibilities as well as planning for the monitoring and review process), obtain approval for the activity, and amend the activity as required. The candidate will then develop a magazine promotion according to the marketing action plan. Procedure/Instructions 1. Review the simulated workplace information for BBQfun: ● Assessment Task 2 BBQfun scenario (Appendix 2) ● BBQfun marketing plan FY2011/12 (Appendix 4) ● BBQfun marketing policies and procedures (Appendix 5). 2. Review relevant target market profile information from Assessment Task 1. If your information conflicts with scenario information then you should use the scenario information provided below. 3. In preparation for planning and implementing a marketing activity, analyse the market information provided in the scenario. 4. Based on your analysis of the task, the marketing plan, policies and procedures, decide on a promotional activity to implement. 5. Following the format of the template provided in Appendix 6, develop a 2–3 page action plan for the implementation of the promotional activity. The action plan should include information on: ● resources ● personnel required for the task and the assigning of responsibilities (including team leader) to members in the creative team ● all steps required to implement plan ● goals for each step ● tactics for achieving goals ● steps for review. 6. Following policies and procedures, obtain approval for your action plan from your manager (your assessor). Your manager will provide you with review information to amend your action plan. 7. Analyse the review information given to you from your manager and amend your action plan accordingly. 8. (As advertising copywriter in part 2) write the text that will be required for your chosen promotional activity. 9. Submit all documents to your assessor as per the specifications below. Ensure you keep a copy of all work submitted for your records. Trainer will also provide further explanations on the above instructions in the class which will clearly outline all requirements in more detail and simplistic way according to your understanding level. You may also request your trainer for additional information and may seek help with summarising of all instructions if required. Submission Specifications You must provide: ● an activity action plan for approval (2–3 pages) ● a resubmitted action plan after amendments ● text for the promotional activity for BBQfun. .