Link details : https://www.youtube.com/watch?v=Prx5pNEqe4c Number of complaints: 80 Typical comment: “It’s homophobic to typecast lesbians as looking like men. It is offensive to imply that vegans do not look after their children by not feeding them lamb.” These popular ads from Meat and Livestock Australia show Sam Kekovich fighting un-Australianism by encouraging us to eat lamb on Australia Day. The 2014 version pushed the envelope by showing Kekovich mistaking a lesbian for a man and sneakily handing a lamb chop to a little boy wearing a “vegan and proud” singlet when his parents aren’t looking. Meat and Livestock Australia defended the ad by quoting a previous Advertising Standards Bureau determination, which found that its ads were “over the top and not intended to be taken seriously by members of the community”. .