Befothe actual assignment is as follows; Assignment Task Corporate Social Responsibility remains high on the agenda for many firms, partly due to the ongoing search for new sources of competitive advantage. With reference to the article below plus your own research respond the following tasks: Piercy, N., & Lane, N., 2009. 'Corporate social responsibility: impacts on strategic marketing and customer value' [online], Marketing Review, 9, 4, pp. 335-360, Business Source Complete, EBSCOhost, [Accessed 24th August 2016]. Task 1 Explain what is meant by the term 'corporate social responsibility' and critically evaluate the extent to which adopting such an approach can contribute to an organisation's strategic positioning and prove to be a source of competitive advantage in a crowded market place. You must use relevant examples in your response (you will also be required to go beyond the above articles to answer this effectively). Task 2 Using a range of sources, conduct research into an organisation of your choice that you consider to require improvement in terms of its CSR profile, identifying both macro and micro environmental factors affecting the market currently. Following on from this, conclude with creative strategic recommendations you feel appropriate for organisation and its brands going forward in improving its competitive positioning utilising Porter's Generic Strategies model. Task 3 Using examples from your industry research and appropriate referenced theory, critically analyse the value of relationship marketing to your chosen industry, concluding with an assessment as to the role ethics can play in building/maintaining relationships with customers