Assignment title: Information
1
Business Intelligence (32558) Autumn 2017
Assessment Task 2-BI Analysis
Specification:
Weight: 30%
Length: 1000-1500 words
Type: Individual
Submission: Online via UTSOnline (Go to Assessment module, Assessment Task 2 folder, use
Turnitin link)
Late submission: 10% per day for a maximum delay of 3 working days
Due: 11 am, 13 April 2017
Exercises:
1. Read the article: “Synergy hones agile delivery with BI, digital projects” from the site
https://www.itnews.com.au/news/synergy-hones-agile-delivery-with-bi-digital-projects-421297
Use the web and citations to obtain additional information about the organisation and the specific
BI effort. Evaluate how the four BI capabilities work together to make the BI effort work together.
2. Munich based data scientist Sebastian Wernicke said, “Data analysis does not always produce
optimum results, despite having lots of data”. This is explained in the article “Netflix Purposely
Designed ‘House of Cards’ to Be a Major Hit—Here’s How They Did It” This article is available
from this site: http://observer.com/2016/01/can-we-use-big-data-to-create-hit-tv-shows-asaddictive-as-breaking-bad/
Explain how Netflix was able to get it right but not Amazon for a TV show, although used very
similar approach. Justify your answer with other examples and cite them appropriately.
3. “Most drugs don't work. Statistics published in the journal of Nature show among the 10 highestgrossing drugs prescribed in the US, even the best works in only one in four patients. Some work in
only one of twenty-five. Statins, commonly prescribed cholesterol drugs, work correctly in only
one in fifty patients, according to the article. This article is available from this site:
http://www.informationweek.com/healthcare/analytics/6-ways-big-data-is-driving-personalizedmedicine-revolution/d/d-id/1322755
How can BI provide integrated safe clinical and personalised medicine to all stakeholders? Provide
some examples.
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