Guidelines for Case Study Step 1 Introduction (6 marks) Read the given articles and give an introduction to the airline industry in general and Emirates airlines in particular. Discuss the changes in the environment which the airline industry in general and Emirates Airlines in particular is facing. You could consider some of the following factors: - economic, - sociocultural, - global, - technological, - political/legal and - demographic Step 2 Application of economic concepts and models: At least 3 concepts should be applied (7 x 3 = 21 marks) • demand and supply • elasticity - difference between business and leisure travellers - with respect to substitutes • costs of production (short-run and long-run) • economies of scale • market structure • price discrimination • subsidies Draw appropriate diagrams. Step 3 Global Challenges faced by Emirates Airlines (8 marks) Discuss the global challenges faced by Emirates Airlines such as exchange rates, economic downturn and political problems, competition from foreign airlines etc.Step 4 Conclusion and Recommendations (4 + 6 marks) - Write a conclusion - Give recommendations on how Emirates Airlines can develop and sustain a competitive advantage in the industry - What are its strengths and weaknesses and how can it minimize its risks? Length: 1000 words excluding diagrams and references. Due Date: Tuesday 11th April Referencing (5 marks) You can use academic articles and other reliable sources (e.g. newspapers). Do not use Wikipedia for your research. The following link will help you understand how to include in text citation and the references (bibliography) at the end of the document. http://guides.is.uwa.edu.au/harvard Turnitin The assignment has to be submitted to Turnitin. Class ID: 14826089 Password: business .