INDIVIDUAL REPORT Business Foundations Semester 1, 2013 (WHAT YOU NEED TO INCLUDE)La Trobe Business School La Trobe Business School INDIVIDUAL REPORT (WHAT YOU NEED TO INCLUDE) Activity Detail 1. Executive Summary 2. Introduction and background to the company Half a page executive summary Include: Brief introduction to task (mention organization and country), Key findings of the SWOT (the most important elements), SWOT strategy, New product Introduction to the task, definition, purpose and value of this report for an organization. Introduction to your chosen company and country.– including e.g. RELEVANT history, current markets, product lines etc. 3. Market description Consumer Electronics market in your chosen country. – market size, market leaders, market concentration, distribution & industry growth etc. Discuss briefly. 4. SWOT table 5. Explanation of the SWOT table On one page, briefly present the SWOT analysis in a table format for your chosen company. Making sure to rank the elements in each of the SWOT dimensions. Discuss briefly. Do not copy from reports. Report writing and referencing 2La Trobe Business School La Trobe Business School INDIVIDUAL REPORT (WHAT YOU NEED TO INCLUDE) Activity Detail 6. Recommendations a. Target market b. New product description c. Customer value proposition d. Justification of the choice of new product using at least one strategy Identify and describe using segmenting variables, one target market being served by your company. Describe your new product designed for your identified target market. Include the relevant marketing mix variables. Explain the customer value provided by your new product. Explain how their new product ‘fits’ with the SWOT analysis by describing at least one strategy profile being addressed (e.g. S-O, W-O etc.) 6. References list and Appendices Students are required to use the LTU Harvard Referencing style Report writing and referencing 3La Trobe Business School La Trobe Business School 1. EXECUTIVE SUMMARY HOW MIGHT YOU STRUCTURE IT? 1. State the purpose/aim of the report. For example, the main purpose of this report is to…… -THE PURPOSE OF THIS REPORT WAS TO IDENTIFY AN APPROPRIATE NEW PRODUCT FOR YOUR COMPANY… 2. Describe the procedure that you used. -A SWOT ANALYSIS WAS USED TO DETERMINE…….. 3. Provide the results of the study. -THE RESULTS OF THE SWOT ANALYSIS …..(Were the most important results?) -THIS RESULTED IN A S-O/S-T/W-O/W-T STRATEGY BEING CHOSEN…… 4. The recommendations should also provided. - FROM THE SWOT ANALYSIS …. (DETAIL THE PRODUCT and GIVE A BRIEF JUSTIFICATION) Report writing and referencingLa Trobe Business School La Trobe Business School 2. INTRODUCTION AND BACKGROUND HOW MIGHT YOU STRUCTURE IT? -START OFF CLEARLY: SOMETHING LIKE-THE FOLLOWING REPORT PROVIDES AN ANALYSIS OF XXXXX IN ORDER TO IDENTIFY A NEW PRODUCT THAT WOULD BE SUCCESSFUL- LEAVE NO ROOM FOR CONFUSION -YOU NEED TO IDENTIFY THE TASK (THIS MEANS IDENTIFYING A NEW PRODUCT BASED ON THE COMPANIES STRENGTHS WEAKSNESSES OPPORTUNITIES AND THREATS SOMETHING LIKE -TO DETERMINE AN APPROPRIATE PRODUCT, A SWOT ANALYSIS WAS CONDUCTED …. OR XXXXX IS LOOKING TO LAUNCH A NEW PRODUCT SO A SWOT ANALYSIS WAS CONDUCTED TO….. -THEN YOU’LL NEED TO EXPLAIN WHY THIS WAS DONE AND HOW IT HELPS MEET THE AIM OF THE TASK (TO IDENTIFY A NEW PRODUCT) 1. DEFINE WHAT A SWOT ANALYSIS IS -IF YOU GET THE DEFINITION FROM A JOURNAL ARTICLE OR OTHER ACADEMIC SOURCE, CITE IT 2. EXPLAIN WHY A SWOT WAS USED – TRY AND FIND A SOURCE THAT SUPPORTS YOUR EXPLANATION OF HOW AND WHY A SWOT IS USEFUL/VALUABLE AS A TOOL 3. THEN TALK ABOUT THE COMPANY AND COUNTRY 4. CONCISELY EXPLAIN WHAT KIND OF COMPANY XXXXX IS, AND THE CONTEXT AND MARKET THEY OPERATE IN 5. IDENTIFY THE KEY INFORMATION ABOUT THE COMPANY THAT A READER WOULD NEED TO KNOW TO UNDERSTAND YOUR SWOT TABLE AND ANALYSIS 6. DON’T BE TOO DESCRIPTIVE- LOOK AT HOW MARKETLINE ADVANTAGE REPORTS DO THEIR COMPANY PROFILES Report writing and referencingLa Trobe Business School La Trobe Business School 3. MARKET DESCRIPTION Consumer Electronics MARKET IN YOUR CHOSEN COUNTRY MARKET SIZE (no of individuals in a certain market who are potential buyers and or/sellers of a product or service. Companies are interested in knowing the market size before launching a new product or services in an area) MARKET LEADERS (brand, product or firm that has the largest percentage of total revenue (market share) of a market. Market leaders often dominates its competitors in customer loyalty, distribution coverage, image, perceived value, price, profit and promotional spending) MARKET CONCENTRATION (no of firms and their share of total production in a market) DISTRIBUTION AND INDUSTRY GROWTH (Distribution systems and forecasting market/industry growth) Report writing and referencingLa Trobe Business School La Trobe Business School 4. SWOT TABLE Present the SWOT analysis in a table format, making sure to rank the elements in each of the SWOT dimensions. HOW MIGHT YOU STRUCTURE IT? IT SHOULD BE WRITTEN IN A REALLY CLEAR STRENGTHS 1. Global Brand WEAKNESSES 1. Significant focus on carbonated drinks OPPORTUNITIES 1. Bottled water consumption growth THREATS 1. Changes in consumer preferences REMEMBER TO REFERENCE YOUR SWOT TABLE Report writing and referencingLa Trobe Business School La Trobe Business School 5. SWOT RANKINGS AND EXPLANATION STRENGTHS 1. The best global brand in the world in terms of its value. According to interbrand, the company is the most valued ($80,000 billion) (Reference) brand in the world WEAKNESSES 1. Significant focus on carbonated drinks. The Company is still focusing on carbonated drinks. This strategy works in short term as consumption of carbonated drinks will grow in emerging economies but it will prove weak as the world is fighting obesity and is moving towards consuming healthier food and drinks (Reference) OPPORTUNITIES 1. Bottled water consumption growth. Consumption of bottled water is expected to grow both in US and the rest of the world (Reference) THREATS 1. Changes in consumer tastes. Consumers around the world become more health conscious and reduce their consumption of carbonated drinks, drinks that have large amounts of sugar, calories and fat (Reference) Report writing and referencingLa Trobe Business School La Trobe Business School 6. RECOMMENDATIONS a) Description of your new product: include an explanation of all 4Ps Product, Promotion, Place, Price b) Target Market- Who is your target market? Who is buying your product? Identify a specific target market by segmenting the market- Explain in details c) Customer Value- What are the perceived benefits of buying your new product? What is the customer value? d) Justification of the choice of new product using at least one strategy You need to identify the strategy chosen and explain that strategy (e.g. a S-O (strengthopportunity) strategy leverages internal strengths with external opportunities. You need to explain how and why this strategy is appropriate in the case of your chosen company’s internal strengths like XXXXXX should enable the company to take advantage of the opportunities XXXX). You also need to explain why the product you chose is appropriate for the strategy. Report writing and referencing .