Students are required to answer all 4 questions below to satisfy the requirements of this assessment task. 1. In your own words identify and briefly describe two major ethical issues from t he article titled “Enron Ethics (Or: Culture Matters more than Codes) (Sims and Brinkmann, 2003), and indicating why these iss ues are ‘maj or’ in your eyes. ( 250 - 300 words ) 2. Aristotle's Virtue Ethics: Watch the following YouTube video and answer the following questions ( http://www.youtube.com/watch?v=ruPdUxkqqoA ) How might we enact and develop virtuous traits? How does this theory compare to consequentialist and non - consequentialist theories? ( 250 - 300 words) 3. In its CSR statement the food manufacturer Kellogg’s states the following: Kellogg Company has a rich history of corporate soc ial responsibility, a history that has grown and evolved to meet the complexities of today’s business world and the challenges of a global society. Our founder, W.K. Kellogg, sought to ‘invest m y money in people’. That legacy continues to guide our company and our people. Social responsibility is a way of life at Kellogg. It means investing in and enriching our communities. It means encouraging employee volunteerism. But it means much more. Our commitment to being a good corporate citizen also includes: • Protecting our environment. • Selling nutritious products and advocating healthy lifestyles. • Acting with integrity and adhering to the highest ethical standards. • Promoting diversity in our work force and partnering with diverse suppliers. • Ensuring a safe, healthy workplace”. ( http://www.kelloggcompany.com/social.aspx?id=56 ) In 2001, the Food Commission, a British campaign group, tested 18 breakfast bars and found that they all had higher levels of sugar than nutritionists recommend for a healthy breakfast and 10 had higher fat levels. Among one of the worst tested was Kellogg ’s Coco Pops bar (BBC News, 23 October 2001, news.bbc.co.uk/2/hi/health/*******.stm). Australian consumer magazine Choice reports that Kellogg’s LCM bars should not be recommended as a regular lunch - box food since they have little dietary fibre and contain a harmful level of saturated fat (http://www.choice.com.au/media - and - news/consumer - news/news/childrens%20snack%20bars%20unhealthy.aspx). Do you think that Kellogg’s CSR statement is sincere, or is the company merely trying to convince stakeholders that it is a socially responsible company? Assess Kellogg’s CSR statement using Kantian theory. ( 250 - 300 words) 4. Fair trade can sometimes be grounded in the assumption that it helps to address slave labour and give fair returns to farmers . What other perspectives on fair trade could be considered? Do corporations have a responsibility to the global community? (250 - 300 words) https://www.youtube.com/watch?v=9mgPEP8HAss