BUS3ENT Entrepreneurship rubrics: Assignment 1 (Analyse an entrepreneur of your own choice) – 30% Student name: Date: Criteria Excellent Good Missing or poor Part A: Introduction to the Entrepreneur Explanation of the chosen entrepreneur in terms of their history, development and growth (5 marks) ☐ Clear and complete explanation of the chosen entrepreneur (5 marks) ☐ Good explanation of the chosen entrepreneur (3 mark) ☐ Poor or missing explanation of the entrepreneur (0 marks) Part B: Entrepreneur background analysis Background to the entrepreneur in terms of family and socio-cultural (4 marks) ☐ Provides a comprehensive background to the entrepreneur including family and socio-cultural (4 marks) ☐ Provides a good background to the entrepreneur, but may miss some parts (2 mark) ☐ Poor or missing background to the entrepreneur (0 marks) Description of key businesses developed by the entrepreneur (5 marks) ☐ Clear and comprehensive description of all the key elements of the entrepreneurs businesses (5 marks) ☐ Good description of most of the key elements of the entrepreneurs businesses although some elements missing or incompletely discussed (3-4 marks) ☐ Little or no attempt at describing key elements of the entrepreneurs businesses (0-2 marks) Analysis of competitive advantage of the businesses compared to other entrepreneurs (5 marks) ☐ Insightful analysis of the effectiveness of the competitive advantage of the businesses (5 marks) ☐ Good analysis of the competitive advantage of the businesses, including aspects around reducing risk and promoting learning – may fail to identify some points (3-4 marks) ☐ Poor or missing analysis of the competitive advantages (0-2 marks)   Criteria Excellent Good Missing or poor Part C: Future Entrepreneurial Suggestions Identifies where the entrepreneur can develop different types of businesses (3 marks) ☐ Clear and accurate identification on areas where the entrepreneur can develop businesses (3 marks) ☐Good identification on some areas where the entrepreneur can develop businesses (2 marks) ☐ Poor or no identification on the role of business development for the entrepreneur (0-1 marks) Identifies different avenues or possibilities the entrepreneur can take in the future (3 marks) ☐ Clear and accurate identification on potential avenues and possibilities for the entrepreneur (3 marks) ☐ Good identification on some avenues and possibilities for the entrepreneur (2 marks) ☐ Poor or no identification on the different avenues for the entrepreneur (0-1 marks) Writing and referencing Standard of writing (3 marks) ☐ Excellent standard of academic writing, with no errors in grammar, spelling or punctuation. (3 marks) ☐ Good standard of academic writing, with few errors in grammar, spelling or punctuation. (2 marks) ☐ Poor standard of academic writing, with multiple errors in grammar, spelling or punctuation. (0-1 marks) Referencing (with at least 10 references) (2 marks) ☐ All references correctly cited in the text and listed in the reference list (2 marks) ☐ Most references correctly cited in the text and listed in the reference list, or only minor errors involved (1 mark) ☐ Little or no attempt to adhere to correct referencing standards, or too few references included. (0 marks) Comments: Marker: TOTAL MARKS (……./30) .