Task Description This assessment task requires you to analyze the "marketing and competitive environment" of a University brand (such as "CSUniversity" etc.) in Australia. Consider that you are a marketing manager of one such University in Australia. The analysis of the marketing and competitive environment should include (but is not limited to): background, market summary, and demand assessment, segmentation & target market, current marketing mix analysis [including current offer (product/service), distribution, promotion, and price], PEST analysis, competitor analysis of a close competitor/competing brand), SWOT analysis, and value & brand positioning analyses. Notes: • The word limit for this report is 1500, excluding abstract or executive summary and references. • It is expected that the report will be based on research findings, including data and information from the Australian Bureau of Statistics, Austrade, relevant and authentic Websites, textbooks, recent (i.e., 2012-2017) and relevant journal papers, personal experience and observation. • This report requires students to demonstrate an understanding of relevant concepts, theories, tools, and models covered up to week 5 (at a minimum level). Weighting 50% Assessment Criteria • Title page, table of contents and abstract • Background • Market summary and demand assessment • Segmentation and target market • Current marketing mix analyses • PEST analyses • Competitor analyses • SWOT analyses • Value and brand positioning analyses • Conclusion • Citation, language, format and references Referencing Style American Psychological Association (APA) .