international marketing plans in response to the marketing environment in which their case study organisation does business Key Elements and Task Task You are an international marketing consultant who has been appointed by the owner of a fictitious Chinese pet food manufacturing company that is interested in expanding their business into new international markets. The business has thrived in its domestic market in recent years, and it has not yet felt the need to venture beyond markets in Asia, where it has a healthy presence. The business specialises in the manufacture of food for dogs and cats. However, due to competitive pressures and hearing of opportunities available to the business internationally, the owner feels that the time is right to make a move into a ******opean market. Having done some initial secondary market research, the owner feels that either the UK or France may be the right choice of target market in 2017. Prepare a report for the owner/manager of this business that will include the following sections: 1. Select one of the two potential markets (UK or France) using an appropriate framework (such as PESTLE). Give reasons for your choice of market using this framework. 2. Develop a market entry plan for the business for your chosen market 7 3. Using SMART marketing objectives and with a budget equivalent up to ****200,000, develop a marketing plan for the business for your chosen target market for 2018. Submission Method Via the Canvas learning management system. Classroom or other resources Resources available through the Interactive library or other good secondary academic and industry sources Special instructions You are entitled to make assumptions about the capabilities and competencies of your case study company. Your submission should demonstrate the following qualities: ● A critical appreciation of relevant literature and its use to support the claims you’ve made as evidenced by a comprehensive reference list ● Taking ownership of the content, being prepared to debate and argue a personal position, and providing evidence of evaluative skills. A submission made up of extracts from published sources that is descriptive or simply just theoretical restatement is not acceptable. Your submission must have taken into consideration the challenges and issues of translating theory into practice. ● Logical flow of ideas and treatment; appropriate selection of real world factors. ● Evidence of personal research and the ability to analyse material from a variety of appropriate relevant perspectives. Submission Date 1 st May 2017 Use of Turnitin All submissions will be electronically checked for plagiarism. Peer marking None.