Major Project Briefing NotesProject Duration: • Start Date: 20/03/2017 • Submission Date: 12/06/2017 Project Options: 1. A new business start up as an entrepreneur. 2. Your employing organisation as an existing business. 3. Case study of a business organisation as an existing business. Major ProjectMajor Project Cover Page Executive Summary Table of Contents List of Tables List of Figures 1.0 Introduction (1000 words) 2.0 Business Review (3000 words) 3.0 Research Design (1000 words) 4.0 Data Analysis (2000 words) 5.0 Business Model (1000 words) 6.0 Business Plan (4000 words) References Appendix: i. Application for Ethics Approval Form ii. Questionnaire(Title) A Major Project prepared by (Student’s Name) (Student’s Number) Master of Business Administration Cardiff Metropolitan University (Day Month Year)Major Project Titles For Scenario 1 – New Business: A business development proposal to……………………………. Examples: • A business development proposal to set up a fusion restaurant in Klang Valley, Malaysia. • A business development proposal to establish a packaging material manufacturing plant in Shah Alam, Malaysia. • A business development proposal to set up a human resource development and consultancy firm in Petaling Jaya, Malaysia.Major Project Titles For Scenario 2 – Existing Business: A business development plan to…………………………………… Examples: • A business development plan to enhance the business performance of Digi Telecommunication in Malaysia. • A business development plan to improve the marketing effectiveness of Nestle in Malaysia. • A business development plan to increase the employees productivity of Malaysia Airlines.Major Project Executive Summary Highlights that include main objectives and main action items of the business plan 1.0 Introduction (1000 words) 1.1 Industry and/or company background 1.2 Business opportunity/concept 1.3 Purpose and rationale 1.4 Terms of reference:  Research Questions  Research Objectives  Research Framework2.0 Business Review (3000 words) Review and analysis of factors 2.1 (Factor 1) 2.2 (Factor 2) 2.3 (Factor 3) 2.4 (Factor 4) Note: This review will be based on current company’s and/or industry’s current situation and practices leading to the identification of gaps. Recommendations/action plans are to be discussed only in Chapter 6 i.e. Business Plan Major Project3.0 Research Design (1000 words) 3.1 Research Methods 3.2 Sample Unit (Target Respondents) 3.3 Sampling Method 3.4 Sample Size 3.5 Survey Location 3.6 Collection Method 3.7 Ethical Issues Major Project4.0 Data Analysis (2000 words) 4.1 Primary Data Analysis 4.2 Business Implications 5.0 Business Model (1000 words) 5.1 Business Model Canvas 5.2 Business Model Elements (refer to page 34 & 35 of the Project Manual) Major Project6.0 Business Plan (3-Year Business Plan) (4000 words) 6.1 Vision & Mission 6.2 Objectives 6.3 Marketing Plan 6.3.1 Segmentation, Targeting & Positioning 6.3.2 Marketing Mix (4Ps) 6.3.3 Strategic Growth (Ansoff Matrix) Major Project6.0 Business Plan (3-Year Business Plan) (4000 words) 6.4 Organisational / Operational Plan 6.4.1 Organisational Structure 6.4.2 Human Capital Plan 6.4.3 Business Process / Value Chain 6.5 Financial Plan 6.5.1 3-year Forecast Income Statement 6.5.2 3-year Forecast Balance Sheet 6.5.3 Assumptions, Explanation and Justification Major Project6.0 Business Plan (3-Year Business Plan) (4000 words) 6.6 Implementation Schedule - Gantt Chart 6.7 Critical Success Factors 6.8 Risks Mitigation / Contingency Plan Major ProjectAppendix i. Application for Ethics Approval ii. Questionnaire Note: 1. Scan the original signed copy of the Ethics Approval Form and save as an image file. 2. Copy and paste into the Word document of the major project in Appendix i. 3. A blank questionnaire to be appended to Appendix ii. Major ProjectQuestionnaire Design A. Introduction B. Consent (3 statements: extract first 3 statements from Consent Form) C. Profile D. Subject Matter Major ProjectAssessment • Title & Introduction (15 marks) • Business Opportunity (10 marks) • Business Review & Analysis (20 marks) • Business Model & Business Plan (45 marks) • Presentation & References (10 marks) Major ProjectRequirements • Student is required to submit a type-written document in Microsoft Word format with Times New Roman font type, size 12 and line spacing of 1.5. • The Harvard Style of Referencing System is COMPULSORY. • Indicate the sources of information and business review by including all the necessary citations and references adopting the Harvard Referencing System. • Students who have been found to have committed acts of Plagiarism are automatically considered to have failed the major project and have to refer. If found to have breached the regulation for the second time, you will be asked to leave the course.Requirements Project Compulsory Requirements: 1. Application for Ethics Approval to be submitted for approval (in a given template to be signed by student, supervisor and ethics committee member and to be appended to the BDP Report). 2. Project Report - 80% (12000 - 14000 words ) 3. Reflection Report (in a given template) - 20% (2000 - 4000 words) Submission Requirements: 1. Business Development Project Report – Softcopy to be submitted the portal by the deadline. – One (1) hardcopy (single sided print) bound in solid spine (press binding) , clear plastic front cover and thin card back cover (black), by the end of the week (Friday) of the deadline to WIC Examination Department, 10th Floor, First Subang. (Tel: 03 5635 1558 - Vani/Zahra) 2. Reflection Report – Softcopy to the portal by the deadline. (Hardcopy is NOT required)Requirements Reflection Report: • Download the template from the portal. • Read the guidelines and instructions in the template. • Fill in the template in the space provided for answers to all questions. • Use first person reporting style i.e. use pronouns such as “I”, “me”, “mine”, “we”, “us”. • Avoid repeating theoretical explanations and discussion of findings that were already included in the project report. • No further research required. • No citations and references required. • For each question, type a minimum of ½ of the indicated maximum number of words. (For example if max number is 400 words, type a minimum of 200 words) • Overall similarity index should be around 30% ± 5%.