Candidates must carefully read the cases provided to determine the relevant models and tools applicable to the case and undertake the relevant analysis for these. You need to have performed a detailed analysis using the questions below. Consider the key topics of the case 1. An introduction to strategy and leadership 2. Understanding the external environment ( external analysis , consider the industry, PESTEL, 5 Forces, competitor drivers) 3. Understanding the internal environment ( Internal analysis: consider the stakeholders, strategic drivers, operational drivers, People & organisational drivers & Strategic capabilities, SWOT & Gap analysis) 4. Product and market development : (Ansoff’s matrix, product development, developing markets, modes of market entry) 5. Developing the strategic plan: (strategic options – operational levers, evaluating options, Risk & Rumelt’s evaluation) 6. Strategy implementation ( Mackensie 7-s, program management, change management, monitoring) 7. Leadership and decision-making ( styles of leadership:behavioural, trait. ) Cases will focus on one or more of these key topics, Analyse the case for each topic area identified, using the models, concepts and principles related to each topic from the Study Guide. Provide analysis under the each module heading ( where it relates to the case) (NOTE: case study template to be filled out also):